проблема ком-модификации социальной

problem of com-modification of social life — this is largely a problem of inversion between the subject and theobject. To meet unmet demand benefits implies that it acquires the status of things, which people canmanage (and manipulated) on their own [Radin 1996: 118]. However, the basis of modern Westernculture is the idea of the difference between the world of humans as a stronghold of the individual and uniqueand the world of things, easily capable of becoming a standard item [Kopytoff 2006: 158].Conceptual difference between the universe and the universe of things becomes cultural aksio-my mid-20th century, although the concern of human attributes, "tovarizaciej" is a work of intelligenceand so on — is evident in the history of Western thought for centuries [Kopytoff 2006:158.] with the general cultural perspective of turning something into a commodity for consumptionthat enhances the uniformity of costs, and therefore threatens the concept of uniqueness in society,in the limit, a feeling of exclusivity and therefore the bescennosti of human life.

the problem of com-
modification of social life - is largely a problem of inversion of subject and
object. Commodification benefits suggests that it acquires the status of things that a person can
control (and manipulate) on their own [Radin, 1996: 118]. However, the foundation of modern Western
culture is the idea of the difference between the human world as a bulwark of individual and unique
tion and the world of things, which are easily becoming a standard item [Kopytoff 2006: 158].
The conceptual difference between the people of the universe and the universe of things becomes a cultural axiom
in my the middle of the twentieth century., although concern commoditization "human attributes" - labor, intelligence
, and so on. d. - manifested in the history of Western thought for centuries [Kopytoff 2006:
158]. From the standpoint of the general cultural transformation of something in a product designed for the consumption
of, increases the homogeneity of values, and therefore threatens the loss of the notion of uniqueness in society,
in the limit - the feeling of exclusivity and therefore invaluable human life.

The problem k-
Version social life - it is to a large extent the problem inversion between subject and
the object. Коммодификация benefits implies that it is gaining status things, which people can
To manage (and manipulate) on the basis of will (Radin 1996: 118). However, the basis for a modern western
culture is the idea of the distinction between peace people as well as an individual and stronghold уникаль-
and world things,Easily transform into a standard product (Копытофф 2006: 158) .
a conceptual distinction between the universe and the universe things becomes cultural аксио-
my in mid-twentieth in.,Although concern about товаризациеи "human attributes" - labor, intelligence
, etc. - is evident in the history of western thought for several centuries (Копытофф 2006:
158).The Ossetians in terms of the transformation of any in goods, designed for consumption-
, enhances uniformity costs, and therefore, threatens to loss of uniqueness in the society,
In the limit - sensation exclusivity and, consequently, spiritual health of human life.