Результаты (
английский) 2:
[копия]Скопировано!
First, where clause do the terms have come from and what is the 'the Line' in marketing?
Of The terms the ATL and of BTL Were first USED in 1954 after Proctor and Gamble began paying advertising firms separately (and at a different rate) from other suppliers who dealt with more direct promotional efforts. In effect, marketing that was more broad in nature was separated from marketing that was more direct in nature.
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