Read the examples of brand stretchi

Read the examples of brand stretching and brand extension. Give examples of companies using these strategies.

Brand stretching: a launch of a new product into a completely different and unrelated category.

Brand extension: the launch of a new or modified product into the broader market category in which the brand operates.

Brand extension example: One the most successful barnds ever is Barbie. Created in 1959, it targeted girls who wanted to have dolls which were like young women. Its USP is that Barbie looks like a young woman, not a baby. One Barbie is bought every two seconds. Costume variations and brand extensions have been the key to their continued popularity. Her lifecycle never ends. Barbie has had seventy-five careers - from astronaut to presidential candidate. In 1961 Ken, the man in Barbies's life, was introduced. She has acquired little sisters and friends from different ethnic backgrounds. Barbie can now even be customized with 15,000 different combinations to choose from. This cost twice the price of the standard doll.
Brand stretching example: Some brands can be successfully stretched. Swiss watchmaker Swatch has applied its design creativity to cars. Bic successfully moved from disposable pens to razors and lighters , but found that their concept did not work when they tried to apply it to perfume. Bic's USP is that it produces disposable products. Richard Branson's Virgin started in records and entertainment but has branched out to include drinks and transport. The Virgin logo means that Virgin has, in effect, branded its reputation for providing something which is good quality, well-priced, fun, and fashionable.

Результаты (английский) 1:

Read the examples of brand stretching and brand extension. Give examples of companies using these strategies. Brand stretching: (a) the launch of a new product into a completely different and unrelated category.Brand extension: the launch of a new or modified product into the broader market category in which the brand co-operates.Brand extension example: One the most successful ever barnds is Barbie. Created in 1959, it targeted girls who wanted to have the dolls which were like young women. Its USP is that Barbie looks like a young woman, not a baby. One Barbie is bought every two seconds. Costume variations and brand extensions have been the key to their continued popularity. Her lifecycle never ends. Barbie has had seventy-five careers-from astronaut to presidential candidate. In 1961 Ken, the man in Barbies's life, was re-introduced. She has acquired little sisters and friends from different ethnic backgrounds. Barbie can now even be customized with 15.000 different combinations to choose from. This cost twice the price of the standard doll.Brand stretching example: Some brands can be successfully stretched. Swiss watchmaker Swatch has applied its design creativity to cars. BIC successfully moved from the pens to disposable razors was and lighters, but found that their concept did not work when they tried to apply it to perfume. Bic's USP is that it produces disposable products. Richard Branson's Virgin records and started in entertainment but has branched out to include drinks and transport. The Virgin logo means that Virgin has, in effect, a branded its reputation for providing something which is of good quality, well priced, fun, and fashionable.

Результаты (английский) 3:

read the examples of brand stretching and brand extension. give examples of companies using these strategies.brand stretching, a launch of a new product into a completely different and unrelated category.brand extension: the launch of a new or modified product on the market category in which the brand operates.brand extension example: one of the most successful barnds ever is barbie. created in 1959, it targeted girls who wanted to have dolls which were like young women. the USP is that barbie looks like a young woman, not a baby. one barbie is close every two seconds. be Costume and brand extensions have been the key to their continued popularity. her around never ends. barbie has had seventy - five careers - from astronaut to presidential candidate. in 1961, ken, the man in Barbies's life, was introduced. she has acquired little sisters and friends from different ethnic backgrounds. barbie can now even be customized with 15000 different combinations to choose from. this cost twice the price of the standard doll.brand stretching example: some brands can be successfully stretched. swatch swiss watchmaker has applied its design creativity to cars. Bic successfully moved from there should be a question pens to razors and lighters, but found that their concept did not work when they tried to apply it to perfume. Bic's USP is that there should be a question it produces products. richard Branson's virgin started in records and entertainment and has branched out to include drinks and transport. the virgin logo means that the virgin has, in effect, its its reputation for providing good which is good quality, well priced, fun and fashionable.