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Widely used model of service quality, known as pjatistu-penchataja model. It defines the service quality to meet customer expectations. According to the developers of the model, the first step in service is knowing what the customer expects, and what a critical situation can arise in service quality. Simply put, the firm must know the client expects, and realize his expectations with excellent quality. This model is closely related to the marketing, because it is based on the orientation to consumer queries. The model has five stages, discussed below.
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