К тому же фитнес как бизнес сейчас становится модным. Приверженность здоровому образу жизни, спорту - это тренд. И, несмотря на то, что россиянам еще далеко до среднего дохода американской семьи, 43 539 долларов в США, в то время как в России – 7 276 долларов, российские потребители склонны к тому, чтобы тратить большую часть своих денег на необязательные покупки.
Они не отягощены последствиями потребительского долга, который снизил покупательную способность в США. У россиян нет крупных медицинских счетов, так как их медицинская система, пусть и не вполне эффективная, находится под крылом государства. Подоходный налог составляет фиксированные 13%. А большинство россиян владеет собственностью без ипотеки, как наследие массовой приватизации квартир в 90-хх годах.
В результате, фаст-фуд сети поняли, что могут выставлять более высокие цены в России, чем в США. Средний чек в российском фаст-фуд ресторане – 8,92 доллара, согласно исследованию франшизы Wendy’s, значительно выше, чем средний в США – 6,50 доллара.
Не всем западным сетям удалось достичь успеха в России, так как некоторые компании спотыкались о культурные различия, которых они не предусмотрели.
Компания Campbell Soup, например, покинула российский рынок в этом году в связи со слабыми продажами четырех разных видов готовых супов. Все выглядело прекрасно, так как среди представленного выбора был бульон, который мог сократить время приготовления борща. Но как выяснилось позже, россияне предпочитают готовить свой суп с нуля
Слабая судебная система и плохая защита интеллектуальной собственности в России создали многочисленные проблемы для всех американских сетей.
Компания Papa John’s смогла договориться за пределами суда с пиццерией в Москве, которая называлась Papa John’s, уговорив хозяина переименовать ресторан в Papa’s Place.
Результаты (
английский) 1:
[копия]Скопировано!
Besides fitness business now becomes fashionable. Commitment to a healthy lifestyle, sport is a trend. And, despite the fact that Russians are far from average income American family, 43 539 dollars in the United States, while in Russia-7 276 dollars, Russian consumers tend to spend most of their money on nonessential purchases.They are not burdened with the consequences of consumer debt, which has reduced purchasing power in the United States. Russians have no major medical bills, as their medical system, though not quite effective, is under the wing of the State. Income tax is 13% fixed. But most Russians owns the property without a mortgage, as a legacy of mass privatization of flats in 90-XX.As a result, fast food chains realize that can stand higher prices in Russia than in the United States. Average check in Russian fast-food restaurant-8.92 dollars, according to Wendy's franchise is significantly higher than the average in the United States-6.50 dollars.Not all Western networks succeed in Russia, as some companies have stumbled on cultural differences, which they have not provided.Campbell Soup Company, for example, left the Russian market this year in connection with weak sales of four different kinds of ready-to-eat soups. Everything looked fine, as represented by the choice was the broth, which could reduce the cooking time of Borscht. But as it turned out, the Russians prefer to cook soup from scratchWeak judicial system and poor protection of intellectual property in Russia created numerous problems for all American networks.Papa John's company was able to negotiate outside the Court with pizzeria in Moscow, called Papa John's, having a host rename restaurant in Papa's Place.
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Результаты (
английский) 2:
[копия]Скопировано!
In addition, as the fitness business is now becoming fashionable. Adherence to a healthy lifestyle, sport - a trend. And despite the fact that Russians are still far from the average income of an American family, 43 539 dollars in the US, while in Russia - 7276 dollars, Russian consumers are prone to spending most of their money on unnecessary purchases.
They are not burdened by the effects of consumer debt, which reduced the purchasing power of the United States. The Russians do not have large medical bills, because their medical system, if not entirely effective, is under the wing of the state. Income tax is a fixed 13%. A majority of Russians owned the property without a mortgage, as a legacy of the mass privatization of apartments in the 90-xx years.
As a result, fast food chains have realized that they can stand higher prices in Russia than in the United States. The average bill in the Russian fast-food restaurant - 8.92 dollars, according to research franchises Wendy's, much higher than the average in the US - 6.50 dollars.
Not all western network managed to achieve success in Russia, as some companies have stumbled on cultural differences that they did not foresee.
Company Campbell Soup, for example, left the Russian market this year due to weak sales of four different kinds of soups. Everything looked great, as was the choice among presented broth, which could shorten the time of preparation of borscht. But as it turned out, Russians prefer to cook your soup from scratch
weak judicial system and poor protection of intellectual property in Russia created many problems for all US networks.
The company Papa John's was able to negotiate outside the court with a pizzeria in Moscow, which was called Papa John's, persuaded the owner rename the restaurant Papa's Place.
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Результаты (
английский) 3:
[копия]Скопировано!
besides fitness, as business is becoming fashionable. commitment to a healthy lifestyle, sport is a trend. and, despite the fact that the russians are far from the average income of american families, 43 539 dollars in the united states.while in russia, 7 276 dollars, russian consumers tend to spend most of their money on unnecessary purchases.
not burdened the effects of consumer debt.which has reduced purchasing power in the united states. russians had no major medical bills, as their medical system, but not quite effective, is under the wing of the state.income tax is fixed at 13%. but most russians owns property without mortgage, as a legacy of massive privatization in the 90's of 20th,. as a result, the food network to understandwhat can show higher prices in russia than in the us. the average check in russian fast-food restaurant is 8,92 dollars, according to the study of franchise wendy 's, significantly higher than the average in the us is $6.50.not all western networks achieved success in russia, as well as some companies of cultural differences, which are not perfect.
company campbell soup, for example,left the russian market this year due to weak sales of four different types of soups. it looks great, so how was the choice of soupwhich can shorten the cooking time of borscht. but as it turned out later, the russians prefer to cook the soup from scratch.weak judicial system and poor protection of intellectual property in russia have created numerous problems for all the american networks.papa john's company could arrange outside the court with a pizza parlor in moscow, which was called papa john's, уговорив master "restaurant in papa's place.
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