ОСНОВЫ МАРКЕТИНГА1. Маркетинг – важ

ОСНОВЫ МАРКЕТИНГА

1. Маркетинг – важная деятельность любого бизнеса.
2. Маркетинг представляет собой процесс, направленный на распознавание, предугадывание и удовлетворение потребностей потребителя.
3. По мнению экономистов, маркетинг это смесь таких четырех компонентов как: продукт, цена, продвижение товара и место.
4. Выяснив, какой продукт востребован потребителями, фирма должна адаптировать способ существования этого продукта с целью более успешного удовлетворения предпочтений потребителя, обеспечивая его качество, характеристики, стиль, марку, упаковку и др.
5. Кроме того, фирма должна установить ценовую политику относительно прейскуранта, скидки на оптовые закупки и возможные условия кредитования.
6. Что касается мероприятий по организации и продвижению товара, то данная деятельность направлена на повышение продаж продукта через рекламу, личную продажу и другие методы, способствующие обеспечению долгосрочного спроса на товар.
7. И наконец, чтобы обеспечить продажу товар должен быть в правильном месте, которое зависит вида товара и включает такие факторы, как каналы распределения, границы рынка, расположение розничной точки и т. д.
8. Следует отметить, что хотя «маркетинговая смесь» может быть скомбинирована по-разному, на нее главным образом влияет положение продукта в жизненном цикле.
9. Жизненный цикл – период времени, во время которого продукт привлекает потребителя.
10. До выведения на рынок, образец продукта обычно тестируется через потребителей.
11. На этапе выведения продукта на рынок, что, как правило, сопровождается всплеском публичности и обширной рекламы, его продажи будут низкими и вялыми, а цена более высокой, чем на последующих стадиях жизненного цикла.
12. Это объясняется отсутствием конкуренции и стремлением производителя вернуть некоторые издержки по разработке и выпуску товара.

Результаты (английский) 1:

MARKETING BASICS1. Marketing is an important activity of any business.2. Marketing is a process aimed at recognition, prediction and the needs of the consumer.3. In the view of economists, marketing is a mixture of four components such as: product, price, promotion and place.4. Finding out what product demanded by consumers, the company should adapt the way of existence of this product with the aim of better meet consumer preferences, ensuring its quality, performance, style, brand, packaging, etc.5. In addition, the firm must establish pricing policies on the price list, discounts on bulk purchases and possible conditions of crediting.6. with regard to the Organization's activities and product promotions, this activity aims to increase sales of product through advertising, personal selling and other methods to ensure long-term demand for goods.7. And finally, to ensure the sale of the goods must be in the right place, which depends on the type of goods and includes such factors as distribution channels, market boundaries, the location of retail outlets and so on.8. It should be noted that although the "marketing mix" can be combined in different ways, it mainly affects the position of the product's life cycle.9. Life cycle-the period of time during which the product attracts the consumer.10. prior to breeding on the market, product sample is usually tested via consumers.11. At the stage of breeding product on the market that is usually accompanied by a surge of publicity and extensive advertising, its sales will be slow and sluggish, and the price is higher than the subsequent stages of the life cycle.12. This is due to the lack of competition and a desire to recapture some manufacturer design and production costs of the goods.

Результаты (английский) 2:

Principles of Marketing 1. Marketing - an important activity in any business. 2. Marketing is a process aimed at recognition, and prediction of the needs of the consumer. 3. According to economists, marketing is a mixture of these four components as: product, price, promotion, and place. 4. Find out which product is in demand by consumers, the company has to adapt the mode of existence of this product in order to more successfully meet consumer preferences, ensuring the quality, features, style, brand, packaging, etc. 5. In addition, the firm must establish a policy with respect to the price-list price, discounts on bulk purchases and possible credit conditions. 6. With regard to the activities of the organization and promotion of the goods, this activity is aimed at increasing product sales through advertising, personal selling and other techniques to facilitate provision of long-term demand for the product. 7. Finally, to ensure the sale of the goods must be in the right place, which depends on the type of goods and includes factors such as the distribution channels, the boundaries of the market, the location of the retail outlet, and so on. D. 8. It should be noted that although the "marketing mix" could be combined in different ways, it is mainly influenced by the position of the product in its life cycle. 9. Life cycle - the time period during which the product attracts the consumer. 10. Before launching into the market, a sample of the product is usually tested by consumers. 11. At the stage of removal of the product on the market that are usually accompanied by a surge of publicity and advertisement, its sales will be low and sluggish, and the price is higher than in the subsequent stages of the life cycle. 12. This is due to lack of competition and the desire to bring back some of the costs the manufacturer to develop and produce the goods.

Результаты (английский) 3:

Marketing Fundamentals

1. Marketing is an important activities of any business.
2. Marketing is a process, which aims at the recognition, anticipates the needs and consumer.
3.The economists, marketing is a blend of four components as: product, price, promotion and place.
4. Having ascertained, what product desirable consumers,The company must adapt to the way of the existence of the product with a view to more successfully meet the consumer preferences, ensuring its quality, performance, style, brand, packaging and much more.
5. In addition,The company must establish pricing policies on the price list, discounts for bulk purchases and possible conditions of credit.
6. With regard to the activities of the Organization and promote goods,This activity is designed to increase product sales through advertising, personal selling and other methods, to promote long-term demand for the goods.
7. And, finally,To ensure that sell goods must be in the correct location, which depends on type of commodity and includes such factors as distribution channels, market borders, location retail points, etc..
8. It should be noted,That, although the "marketing mix" can be enthroning differently, it mainly affects the product lifecycle.
9. Life cycle - the period of time,During which product attracts consumer.
10. Up to swing out to the market, the sample product is usually tested through consumers.
11. At the swing product to market, that, as a rule,eruption accompanied by publicity and extensive advertising, its sales will be slow and sluggish, and the price for higher than the follow-up phases of the life cycle.
12.This is due to a lack of competition and the desire to return to some manufacturer's costs to develop and release product.