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английский) 1:
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Founded in 1985, Unigate has today become the country's a leading company in the personal and domestic care industry. Its products range (include/provide/range) from soap and shampoo to disposable nappies and water purifying tablets. Three years ago, it launched (launched//ordered put on), Thalassa, a revolutionary deodorant developed (discovered/developed/pre-fabricated) on aromatherapy principles. Thalassa's therapeutic qualities, together with its unusual range of fragrances and its environment-friendly packaging, rapidly made it Unigate's cash cow (machine/cow/pig). In the last financial (book-keeping/legal/financial) year, Thalassa contributed 8.5 million euros to the company's annual sales revenue (cost/expenses/revenue), accounting for 15% of its total turnover (turnover/capital/cash).As special deodorants a considerable segment (division/area/segment) of the world hygiene product market, Unigate would like to get a foothold (competition/shareholder/foothold) in overseas markets and make Thalassa a global brand (mark/brand/slogan). The wonder deodorant is positioned curtently (situated/positioned/sold out) as a health product. It is distributed (diversified/distributed/given away) through chemists'and through convenience stores and select supermarkets, and its price is in the top range (range/section/place). Media advertising is backed up by endorsement (endorsement/public/fixed-term) contracts with well-known doctors, popular scientists, and film stars. The key question for Unigate is now whether they need to reposition Thalassa, and if so, how.
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