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market forecasting
Rearrange these sentences to make a complete text and market forecasting by surveys and tests.
a. an alternative to both surveys and market tests is to analyse existing data, such as time series of past
sales of a product, taking into account the business cycle, and unpredictable events such as
shortages, strikes, price wars, and extreme weather conditions.
b. at first ridiculed.market tests are often carried out for new products, for products whose buyers do not
carefully plan their purchases or who are highly erratic in fulfilling their intentions, or for products "that are being sold in new areas or by new distribution channels.
c, direct market tests, unlike surveys, enable a forecast to be made based on what people actually do.
d.even though consumers do not always have clear intentions, or carry out their original intentions,
and they are not always prepared to disclose them, buyer intention surveys are often quite accurate
for major consumer and industrial goods durables.
e. forecasts based on what people say are made from surveys of buyer intentions, conducted by
personal,telephone or on interviews of a statistically selected sample of consumers.
f if surveying customers is too expensive, an alternative method is to get estimates from sales
representatives who are, after all, close to customers, especially those of highly tailored products, technical
.
g. if this is done, it can result in in excessive inventories and fee price cuts, oron the contrary,
lost sales due to insufficient production.
h. surveys are also the only possible forecasting technique for new products for which past data does
not exist.
1. there are various methods of forecasting, but they all depend on one of three factors: what people
say, what they do (which is not always the same), and what they have done in the past.i is to estimate total market potential a company needs to forecast the number of buyers, and the
average quantity that they will purchase.
k, where a company does not have its own sales force, distributors can sometimes provide equivalent
information.
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