Результаты (
английский) 3:
[копия]Скопировано!
cultural differences between countries are an important area of corporate culture.the theory of categorization of culture, is the theory of хофштеде, who has identified four lines:- the distance of power;- avoidance of uncertainty;- collectivism - individualism;- masculinity - феминность.business goes far beyond national boundaries, engaging in its orbit, an increasing number of people with different cultural awareness. as a result of cultural differences are beginning to play an increasing role in organizations and stronger influence on the efficiency of business operations.this causes the intercultural problems in international business - the contradictions in the new social and cultural conditions, differences in the stereotyped thinking between groups of people.in the personnel policy in the international business cultural environment factors to create the greatest difficulties. therefore, correct evaluation of the differences of national cultures and the integration are becoming more and more important. to take into account the factors of cultural environment also makes the complex and multilayered structure of culture, which determines the diversity of its functions in the life of every society.for the formation and development of culture of international firms are specific instruments of international business.
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