Одним из важнейших законов успешног

Одним из важнейших законов успешного построения бренда является его фокусирование. Об этом много писал Эл Райс в таких книгах как «Маркетинговые войны», «Позиционирование. Битва за умы», «22 непреложных закона маркетинга» и «Фокус». Тем не менее, даже сегодня спустя более чем 20 лет после выхода первых шедевров Эла Райс компании совершают, по его мнению, одну и ту же ошибку при построении бренда. Согласно этому закону им следует тратить основные усилия на первичные, флагманские бренды, не создавая побочных продуктов. Многие успешные компании придерживаются этого закона, но есть и немало противоположных примеров. Например, компания Caterpillar является одним из ведущих поставщиков тракторов(b2b-рынок) и одним из лидеров в производстве обуви(b2c-рынок). А есть еще Microsoft, которая предлагает огромное количество разных продуктов, и делает это очень успешно. Среди брендов, которые стали успешными благодаря фокусированию можно отметить McDonald’s и Apple(да, iPhone и iPod – это побочные продукты, которые должны подсадить вас на Macintosh)

Результаты (английский) 1:

One of the most important laws of building a successful brand is its focus. This Al Ries wrote a lot in such books as "marketing warfare", "Positioning. Battle for the minds "," the 22 immutable laws of marketing "and" focus ". However, even today, after more than 20 years after the release of the first masterpieces of Ela Rice companies are, in his opinion, the same error when you build a brand. According to the law, they should spend efforts on the primary flagship brands without creating byproducts. Many successful companies adhere to this law, but there are many opposite examples. For example, Caterpillar is one of the leading suppliers of tractors (b2b market) and one of the leaders in the production of shoes (b2c market). And there are Microsoft, which offers a huge number of different products, and does it very successfully. Among the brands that have become successful thanks to focus include McDonald's and the Apple (Yes, iPhone and iPod are the by-products, which must convince you on Macintosh)

Результаты (английский) 2:

One of the most important laws of building a successful brand is its focus. This Al Ries wrote a lot in books such as "Marketing Warfare", "positioning. The battle for the minds, "" The 22 Immutable Laws of Marketing "and" Focus ". Nevertheless, even today, after more than 20 years after the release of the first masterpieces of Al Rice companies make, in his opinion, the same error when building a brand. Under this law, they should spend its efforts on the primary flagship brands without creating byproducts. Many successful companies adhere to this law, but there are many examples of the opposite. For example, Caterpillar is one of the leading suppliers of tractors (b2b-market) and one of the leaders in the manufacture of footwear (b2c-market). And then there is Microsoft, which offers a wealth of different products, and does it very well. Among the brands that have become successful by focusing may be mentioned McDonald's and Apple (yes, iPhone and iPod - are byproducts that need to plant on you Macintosh)

Результаты (английский) 3:

One of the most important laws successfully build a brand is its focus. The many wrote an email rice in such books as "Marketing war", "positioning. The battle for minds","The 22 immutable law of marketing" and "Focus". Nevertheless, even today, after more than 20 years after first masterpieces Ela Rice companies commit, in his opinion, one and the same mistake when building a brand.According to the law they should spend most of the efforts at the primary, flagship brands, not creating a spin-off products. Many successful companies adhering to this law,But there are many counter-examples. For example, Caterpillar is one of the world's leading suppliers tractors(b2b-market) and one of the leaders in manufacturing footwear(b2c-market). And there is another Microsoft,Which offers a huge number of different products, and it has done so very successfully. Among brands that have become successful through focus can be noted like MCDONALD'S and Apple(yes, iphone and ipod - this spin-off products,To fine tune your Macintosh)