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Microsoft scores most highly in the eyes of chief executives for demonstrating commitment to, and investment in, the communties.Among the reasons they give are the work of the Bill and Mellnda Gates Foundation, the company's ' respect for local community needs and the large sums it spends on sponsorship.' Bill Gates ' contributions to charity have dramatically changed the image of Microsoft, ' says one CEO.Toyota, in second place, has ' a commitment to train local suppliers and employees. ' says another respondent. Another says the autos company contributes to the protection of the environment. Third is Coca-Cola, which provides a lot of employment ' and ' adapts to the culture of every country '. BP and McDonald's took fourth and fifth place, and GE comes sixth.The next generation of well-respected companies, says one CEO, will be those that develop environmental technology and medical treatments for global use and that contribute to world peace and safety.
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