Крупнейший европейский рынок логист

Крупнейший европейский рынок логистических услуг предоставляет Германия (28% общего), за ней следуют Франция (20%) и Великобритания (17%). Поскольку экономика каждой из этих стран развивается по-своему и поскольку требования к логистике в каждой стране свои, использование третьей стороны также меняется в широких пределах. Так, в Великобритании почти 40% логистических функций выполняются по контрактам, в то время как в Греции – только около 12%. Если вы умножите объем логистического рынка на ту долю, которая выполняется с привлечением аутсорсинга, то поймете, что Германия, Франция и Великобритания платят приблизительно по 10 млрд доли, в год третьей стороне логистики. Эта доля продолжает расти примерно на 8% в год, но темпы в Италии и Испании будут еще выше, поскольку в этих странах в настоящее время крупные логистические рынки, но уровни аутсорсинга относительно низкие [36, с. 141].
5. Стратегический подход. Возрастает роль маркетинговых стратегий в конкурентной борьбе логистических компаний на международном рынке. В маркетинговых стратегиях крупных логистических компаний преобладают ориентация на создание положительного имиджа компании и индивидуальные потребности клиента, использование так называемого клиентоориентированного маркетинга (комплекса коммуникационных инструментов, направленных на формирование клиентской базы и удовлетворение индивидуальных потребностей клиентов).
Так, в работе с клиентами американской компании DHL существует дифференцированный подход к потребностям клиентов. Упор сделан на использование товарных (диверсификация рынков, адаптация к локальным рынкам, работа с целевыми группами) и коммуникационных стратегий (директ-маркетинг, различные виды рекламы, работа с общественностью). Компания анализирует особенности среды местных рынков, создавая положительный и хорошо узнаваемый образ фирмы, исследует уровень удовлетворенности клиентов при использовании услуг компании [1].
Таким образом, важнейшие конкурентные преимущества компаний на мировом рынке логистических услуг определяются основными тенденциями его развития.
В целом, компании выделяют следующие положительные аспекты влияния логистических посредников на их бизнес (рисунок 1.4)

Рисунок 1.4 - Влияние логистических посредников на бизнесзаказчика

Подводя итог по главе, хочется отметить, что от успешной реализации стратегии аутсорсинга во многом зависит успех бизнеса в целом: деловая репутация компании, стоимость ее акций на фондовых биржах, взаимоотношения с партерами, клиентами и конкурентами, перспективы развития и т. д. Важно понимать, что предприятие, отдающее реализацию логистической функции или операции на аутсорсинг, рискует потерять контроль над осуществлением функции или операции и издержками, а также знание рыночной конъюнктуры. Для эффективной реализации стратегии логистического аутсорсинга необходимо доверие и понимание контрагентов, совместное согласование целей и стратегий, обоюдное участие в принятии решений. Перспектива успешного аутсорсинга – это, прежде всего, стремление к долговременному стратегическому партнерству при специализации партнеров на своих ключевых компетенциях.
С понятием, сущность, преимуществами и необходимость аутсорсинга мы разобрались, но кто же может предоставить комплекс рассматриваемых услуг? Выясним в следующей главе.

Результаты (английский) 1:

The largest European market for logistics services provides Germany (28 per cent), followed by France (20%) and United Kingdom (17%). as the economy of each country develops differently and because the logistics requirements vary from country to country, use a third party also varies widely. Thus, in the uk, almost 40% of logistics functions are performed under the contracts, while Greece is only about 12%. If you multiply the volume of the logistics market in that portion ofwhich is performed using outsourcing, then realize that Germany, France and the United Kingdom paying approximately 10 billion shares, in the year of the third party logistics. This percentage continues to grow by about 8% a year, but the pace in Italy and Spain will be even higher, since these countries are now major logistics markets, but outsourcing levels relatively low [36, s. 141].5. Strategic approach. The role of marketing strategies in competitive logistics companies on the international market. In the marketing strategies of major logistics companies is dominated by orientation towards creating a positive image of the company and individual needs of the client, using so-called consumer-driven marketing (set of communication tools, aimed at forming client base and meet the individual needs of clients).So, in work with clients American company DHL is there a differentiated approach to clients ' needs. The emphasis is on the use of trademarks (diversification of markets, adapting to local markets, working with target groups) and communication strategies (direct marketing, advertising, public relations). The company analyzes the environmental factors of local markets, creating a positive and well recognizable image of the firm, explores customer satisfaction in using the services of the company [1].Thus, the most important competitive advantages of companies in the global market of logistic services is determined by the main trends of its development.In General, companies allocate the following positive aspects influence logistics intermediaries on their business (Figure 1.4) Figure 1.4-the impact of logistics intermediaries to bizneszakazčikaSumming up on the head, it should be noted that the successful implementation of the outsourcing strategy depends largely on the success of the business as a whole: the business reputation of the company, the value of its shares on stock exchanges, relationships with partners, customers and competitors, prospects, etc. It's important to understand that a company gives the implementation of logistic function or operation on outsourcing, risk losing control over implementation of the function or operation and costs as well as knowledge of the market. For the effective implementation of the strategy of logistics outsourcing contractors should be trust and understanding, the joint co-ordination of goals and strategies, mutual participation in decision-making. The prospect of a successful outsourcing is, above all, the desire to long-term strategic partnerships with partner specializations on its core competencies.With the concept, the essence, the benefits and the necessity of outsourcing we have, but who can provide complex services under consideration? Find out in the next chapter.

Результаты (английский) 2:

The largest European market, Germany offers logistics services (28% of the total), followed by France (20%) and the UK (17%). As the economy of each country developing in its own way and as demands on logistics in each country has its own, using a third party also varies widely. For example, in the UK for almost 40% of logistics functions are performed under contracts, while in Greece - only about 12%. If you multiply the amount on the logistics market share, which is carried out with the assistance of outsourcing, you will realize that Germany, France and Great Britain pay about 10 billion share, in the year third-party logistics. This percentage continues to grow by about 8% a year, but growth in Italy and Spain will be even higher, because these countries are now major logistics markets, but relatively low levels of outsourcing [36, p. 141].
5. Strategic approach. The role of marketing strategies in competitive logistics companies in the international market. The marketing strategies of major logistics companies predominate focus on creating a positive image of the company and the individual needs of the client, the use of so-called customer-oriented marketing (the complex of communication tools aimed at the formation of the client base and meet the individual needs of customers).
For example, in working with clients US DHL's there differentiated approach to the needs of customers. The emphasis is on the use of trade (diversification of markets, adaptation to local markets, focus groups) and communication strategies (direct marketing, various types of advertising, public relations work). The company analyzes the peculiarities of local markets, creating a positive and well-recognized image of the company, examines customer satisfaction when using the services of the company. [1]
Thus, the most important competitive advantages of companies in the global logistics market determined the main trends of its development.
In general, companies release the following positive aspects of the impact of logistics intermediaries on their business (Figure 1.4) Figure 1.4 - Effect of logistics intermediaries to bizneszakazchika summarizes the chapter, we note that the successful implementation of outsourcing strategy depends largely on the success of the business as a whole: the goodwill of the company, its share price on the stock exchanges, the relationship with the ground, customers and competitors, prospects of development and so on. d. It is important to understand that the company, given to the implementation of the logistic function or operation outsourcing, risks losing control of the implementation of the function or operation and costs, as well as knowledge of the market situation . For the effective implementation of the strategy of logistics outsourcing is necessary confidence and understanding of contractors, joint coordination of goals and strategies, mutual participation in decision making. The prospect of a successful outsourcing - is, above all, the pursuit of long-term strategic partnership with the expertise of partners in their core competencies. With the concept, the essence, the benefits of outsourcing and the need we have understood, but who can provide the range of services under consideration? Let us find out in the next chapter.

Результаты (английский) 3:

the largest european market logistics services provide germany (28% of the total), followed by france (20%) and united kingdom (17%).as the economy of each country develops on his own, and because the requirement to logistics in each country, the use of third parties also varies widely. so,in the uk, almost 40% of logistics functions are performed under contract, while in greece, is only about 12%. if you умножите the logistics market in the sharecarried out with the involvement of outsourcing, find that germany, france and britain paid approximately $10 billion in the year of the third party logistics. this percentage continues to grow about 8% per year.but rates in italy and spain will be even higher, since these countries are currently the major logistics markets, but relatively low levels of outsourcing (36,. 141].
5. the strategic approach.the increased role of marketing strategies in the competition of logistics companies in the international market.in the marketing strategies of large logistics companies are focus on the creation of positive image of the company and the individual needs of the client.the use of the so-called клиентоориентированного marketing (a set of communication tools, aimed at the establishment of the client base and meeting the needs of individual customers.thus, in the american company dhl customers there is a differential approach to the needs of customers. the emphasis is on the use of the product (the diversification of markets, adapting to local markets.work with target groups) and communication strategies (direct marketing, various types of advertising, public outreach). the company analyses the features of environment in local markets.creating a positive and well recognizable image of the company, explores the level of client satisfaction with the services of the company [1]
thus.the key competitive advantage of companies in the global market, logistics services are the main trends of its development.
in general.the company in the following positive impacts of logistics intermediaries in their business (figure 1.4)

figure 1.4 - the impact of logistics intermediaries to бизнесзаказчика

summing up in the chapter.should be noted that the successful implementation of the strategy of outsourcing depends the success of the business as a whole, the business reputation of the company, the value of its shares on the stock market, the relationship with partners,customers and competitors, the prospects for development and so on. d. it is important to understand that the enterprise giving the logistic functions or operations outsourcing.