История стикеров интересна прежде в

История стикеров интересна прежде всего тем, что для этого принципиально нового продукта пришлось специально создавать потребительский спрос. И это неудивительно — самим изобретателям понадобилось 12 лет, чтобы придумать, где можно использовать их разработку.Началась эта история в 1968 году в лабораториях компании 3M. Один из ученых, доктор Спенс Силвер, пытался улучшить акриловый клей для липкой ленты. Однако получилось у него нечто совершенно иное. Новый клей Силвера сворачивался в очень маленькие шарики (диаметром они были сравнимы с размерами бумажных волокон), которые прочно держались на поверхности различных материалов. Клей был водо- и теплостойкий, липкий, но держал довольно слабо.

Силвер прекрасно понимал, что он изобрел совершенно новый продукт. Однако что с ним можно сделать — не знал никто. В течение пяти лет Силвер не упускал случая продемонстрировать окружающим возможности своего клея в виде спрея и «липкой» доски объявлений. В 1973 году, после очередной презентации, к горячим сторонникам этих изобретений присоединился только что назначенный менеджер по разработке новых продуктов Джефф Николсон: он стал активно использовать доску объявлений в повседневной работе своего отдела.

Но самое лучшее применение для нового клея придумал другой исследователь 3M — Арт Фрай. После посещения одной из презентаций он заинтересовался новым клеем, и в один прекрасный день у него появилась идея, где его можно использовать. Арт Фрай пел в церковном хоре, а в качестве закладок псалтыря использовал полоски бумаги. При перелистывании страниц закладки часто выпадали, и приходилось заново искать заложенные места. Фрай предложил нанести на закладки клей Силвера и попал в точку: закладки прекрасно держались на своих местах, а при необходимости их можно было отклеить, не повреждая страницы и не оставляя клейких следов. И, разумеется, после этого их можно было приклеить заново!

Но инженеры не разделяли энтузиазма Фрая, ссылаясь на технологические трудности. Ответ Фрая вошел в историю компании: «Это великолепные новости! Если бы все было просто, любой смог бы сделать это. Если же процесс так сложен, как вы говорите, 3M — та самая компания, которая сможет изготовить подобный продукт». И в 1980 году стикеры под маркой Post-It Notes поступили в продажу, а уже в 1981-м стали продуктом года среди изделий, производимых компанией ЗМ.

Результаты (английский) 1:

History of stickers is interesting primarily because it fundamentally new product had to specially create consumer demand. This is not surprising-the inventors took 12 years to think of where you can use them to develop this story began in 1968 in the laboratories of the company 3 m. One of the scientists, Dr. Spence Silver, tried to improve the acrylic adhesive tape. However, it was something else entirely. New adhesive Silvera svoračivalsâ in very small balls (they were comparable to the diameter size of paper fibers) that is kept on the surface of various materials. Clay was water and heat resistant, sticky, but kept rather poorly.Silver understood perfectly well that he invented an entirely new product. However, what you can do with it — didn't know nobody. Within five years, Silver has not hesitated to demonstrate the capabilities of its adhesive spray and "sticky" message boards. In 1973, the year after the next presentation, the Argent of these inventions was joined by newly appointed manager of new product development Jeff Nicholson: he began to use the Bulletin Board in the everyday work of his Department.But the best application for the new glue came up with another researcher, Art Fry, 3 m. After visiting one of the presentations he became interested in the new glue, and one day he got the idea, where it can be used. Art Fry sang in the church choir, and the bookmarks of the Psalter used strips of paper. When the bookmark pages often get lost, and had to look for embedded space. FRY has offered to put on glue bookmarks Silvera and got to the point: the bookmarks are kept in their places, and if necessary they can be removed without damaging the pages and leaving no sticky residue. And, of course, then they could be stuck again!But engineers did not share the enthusiasm of FRY, citing technological difficulties. Answer: in the history of the company: "this is great news! If it were easy, anyone could do it. If the same process as complex, as you say, 3 m is the same company that could produce such a product. " And in 1980, the stickers under the brand of Post-It Notes on sale, and already in 1981-m became a product of the year among products manufactured by 3 M.

Результаты (английский) 2:

History stickers interesting primarily because for this radically new product had to specially create consumer demand. And no wonder - the inventor took 12 years to figure out where to use them razrabotku.Nachalas this story in 1968 in the laboratories of 3M. One of the scientists, Dr. Spence Silver, trying to improve the acrylic adhesive tape. However, he got something else entirely. The new adhesive Silver folded into a very small beads (diameter they were comparable to the size of paper fibers) which are firmly held on the surface of various materials. Clay was a water- and heat-resistant, sticky, but kept pretty weak. Silver was well aware that he has invented a completely new product. However, what can be done with it - no one knew. Within five years, Silver never missed an opportunity to demonstrate their capabilities to others in the form of spray glue and "sticky" message board. In 1973, after the next presentation, to an ardent supporter of these inventions has joined the newly appointed manager of new product development Geoff Nicholson: he began to actively use the bulletin board in the daily work of the department. But the best use for the new glue invented another researcher 3M - Art Fry. After attending one of the presentations he became interested in the new glue, and one day he had an idea where it can be used. Art Fry was singing in the church choir, and as bookmarks hymnal used strips of paper. When flipping pages bookmarks often fall out, and had to seek re-incorporated place. Fry offered to put on the glue tabs Silver and got to the point: Bookmark perfectly kept in their places, and if necessary they can be peeled off without damaging the page and leaving no sticky residue. And, of course, after that they can be glued again! But engineers did not share the enthusiasm of Fry, citing technical difficulties. Answer Fry entered the history of the company: "This is great news! If it were easy, anyone could do it. If the process as complicated as you say, 3M - the very company that can produce a similar product. " And in 1980, under the brand name stickers Post-It Notes on sale, and in 1981 became a product of the year among the products manufactured by ZM.

Результаты (английский) 3:

The History sticker labels are interested first of all the fact that for this revolutionary new product had to be specially designed to create consumer demand. And this is not surprising - the inventors it took 12 years,To invent something, where you can use their development.started this history in 1968, the company's labs 3M. One of the scientists, Dr. Basil Spence Silver, tried to improve acrylic adhesive to adhesive tape.But, as things turned out it into something quite different. A new adhesive Silver phased out its wartime in very small balls (diameter they were comparable with the size paper fiber),Which is firmly made mistakes on the surface of various materials. Glue was water and material that is more resistant to heat, sticky, but kept quite weakly.lord silver is well understood, that he invented a brand new product.However, that it can be done - not knew no one. In the five years Silver has not hesitated to demonstrate surround capabilities of its adhesive in the form of a spray and "sticky" bulletin board. In 1973,After the presentations, the hot supporters these inventions had joined only that the designated manager for the development of new products Jeff Nicholson:He has been actively use bulletin board in the day-to-day work of the division.Lord but the best use for the new glue you are imagining another researcher 3M - art Hedy Fry.After a visit to one of the presentation, he surfaced with a new binder, and in one day he had the idea, where it can be used. Art Fry was singing in the church choir,As well as a bookmark псалтыря used strips of paper. When перелистывании pages bookmarks are often ignored, and had re-> laid out their seats.Super Aguri has proposed to apply the adhesive bookmark silver and gets to the point: a bookmark is made mistakes in their places, and, if necessary they can be detached without damaging page and is not leaving adhesive residue. And,Of course, after that they can be re-affix!Lord but engineers will not shared enthusiasm AJDF, recalling the technological difficulties. Reply To AJDF logged in history company: "This is great news!If all it was simply, any would be able to do so. However, if the process is complicated, as you say, 3M - the same company that will be able to make a similar product".And in 1980, under the brand name stickers Pоst-It notes received in the sale, and is already in 1981-m steel product of the year among products, produced by torpedo section.