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Table 3 represents that employer branding lead to organizational commitment. Findings indicate that employer branding provide an image to the organization as the best place to work, employers have to provide the package of functional, economic, social and psychological benefits and by attracting and retaining the best talent a company can Dell et al. 2001; Copenhagen Business School ,2009). Therefore, employer brandinginfluence satisfaction and commitment among employees. <br><br>The above results show that employees in general like to be associated with organizations with a modern adventurous outlook and want their employer to be supportive and trustworthy. They also attach a high level of importance to their workplace to be perceived as stylish and prestigious.<br> <br>Employee branding delivered value to the organization as well as employee (King and Grace, 2009). It is clear from Table 3 that the employer branding is stronglypredictorganizational commitment. The findings imply that employer branding at the workplacemotivate and empower the employee to provide the secure job and promotional opportunities for continuous learning with a range of diversified satisfied needs of employees and theybelieve to stay with<br>(Wallace et al. 2014). Findings revealed that employer branding involveless employee turnover, enhanced employee satisfaction, enhanced commitment and favorable reputation in the market place (Miles and Mangold, 2005). ...
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