Разработка нового товара является о

Разработка нового товара является одним из важнейших направлений маркетинговой деятельности. Для этого следует выяснить, что входит в понятие «новый товар». Слово “новый” в русском языке многозначно. Это и впервые сделанный, и недавно появившийся, и пришедший на смену прежнему, и просто следующий. Соответственно под “новинкой” понимается и товар другого сорта, и товар, недавно появившийся на рынке, и неизвестный ранее продукт. Такая многозначность понятия - отражение реально существующего многообразия свойств и характеристик нового товара. Новый товар:
1 ) исходит из временного критерия: к новым относят любое вновь выпускаемое изделие. Критерий новизны в этом случае - не качественное своеобразие изделия, а время его освоения и производства.
2) основан на требовании выделения критерия отличия нового товара от его аналогов и прототипов. В качестве такого критерия предлагают использовать принцип порождения и / или удовлетворения товарами ранее не известной потребности. Новым товаром называют также любое прогрессивное изменение, отличающее товар от ранее известных. Эти изменения могут затрагивать сырье, материалы, конструкции, технологии, внешнее оформление и другое.
3) базируется на следующей посылке: надо исходить не из единственного критерия, а из определенной их совокупности, характеризующие те или иные стороны новизны товара. При этом можно выделить, например, четыре уровня новизны товара:
- изменение внешнего оформления при соблюдении существующих потребительских свойств;

Результаты (английский) 1:

New product development is one of the most important areas of marketing activities. To do this, find out what is included in the concept of "new product". The word "new" in Russian, has a dual meaning. This is the first time, and done, and recently appeared, and successor to continue, and just following. Accordingly, under the "novelty" means and goods of another class and the product appeared on the market recently, and previously unknown product. Such a multiplicity of concepts is a reflection of the real diversity of properties and characteristics of the new product. New product:1) comes from the temporary to the new criterion: include any newly manufactured product. The criterion of novelty in this case-not the originality of the product quality, and the time for its development and production.2) is based on the requirement of selection criteria differences of new product from its analogues and prototypes. As such criterion are offering to use the principle of generation and/or goods previously unknown needs. New product is also referred to as any progressive change, distinguishes them from the previously known. These changes can affect the raw materials, design, technology, design and more.3) is based on the following premise: you should come not from the sole criterion, but from a certain combination, characterizing those or other side of novelty goods. You can select, for example, four levels of novelty:-change the appearance, while respecting existing consumer properties;

Результаты (английский) 3:

the development of new product is one of the main areas of marketing activities. for this, should find out what is the concept of "new product". the word "new" in the russian language многозначно. it is first made, and recently appeared, and its shift still, and just the next. accordingly, under the "novelty" is understood and the goods of another class, and the goods have recently appeared in the market, and the previously unknown product. this многозначность concepts reflect the actual diversity of properties and characteristics of the new product. new product:(1) comes from the temporary criterion: to the new attribute any newly produced product. the criterion of novelty in this case is not the quality of its products and its development and production.(2) based on the requirement of criterion of different new product from its analogues and prototypes. as such, the criterion proposed using the principle of and / or the goods not previously known requirements. the new product is also referred to as a progressive change of its goods from the previously known. these changes may affect the raw materials, materials, design, technology, and other external processing.3) is based on the premise that must come not from the sole criterion, and a combination of one or the other side of novelty goods. it can provide, for example, four levels of novelty goods.change of appearance, subject to the existing consumer characteristics;