AFIZZ WITH COMPETITION, Coca-Cola a

AFIZZ WITH COMPETITION

, Coca-Cola and Pepsi are fighting around the world to gain supremacy in newly open territory

COCA-COLA HAS operated outside the U.S. since 1897, 'at first with only marginal competition from Pepsi, and in the process it has become the world's best-known trademark. More than any other product -even Levi's or McDonald's Big Mac - it is an American emblem*. It is also, a Harvard Business School study has found, the second best-known word in the world - after OK.

Today Coke outsells Pepsi around 3 to 1 outside the U.S. The domestic race is closer, with a 41%-32% ratio in Coca-Cola's favor. While Pepsi's parent company makes most of its profit from its snack-food and restaurant operations, Coca-Cola gains 80% of its operating profit from its overseas beverage business. Last year's take in the international soft-drinks race was $2.5 billion for Coke, vs. $112 million for Pepsi.

In part, Coca-Cola can thank die U.S. government for its success abroad. During World War II, the US. military built more than 60 Coke bottling plants outside the U.S. to supply American troops. This gave the company a leg up* in Europe and Asia once the conflict was over. (In the 1943 North Africa campaign, General Dwight D. Eisenhower communicated in a military cable* with Washington: ON EARLY CONVOY REQUEST SHIPMENT THREE MILLION BOTTLED COCA- COLA, (FILLED) ... SHIP WITHOUT DISPLACING OTHER MILITARY CARGO.

Результаты (узбекский) 1:

AFIZZ raqobat , Coca-Cola va Pepsi yangi hududida ustunligi Ochish qozonish uchun dunyo atrofida jang Pepsi faqat marginal raqobat bilan birinchi da «Coca-Cola 1897 yildan beri AQSh tashqi faoliyat ko'rsatmoqda, va jarayonida u aylandi Dunyodagi eng yaxshi ma'lum tovar belgisi. Boshqa har qanday mahsulot, hatto ko'proq Levi yoki McDonalds Big Mac - u * amerikalik belgi hisoblanadi. Bundan tashqari, u A Harvard Business School Study topdi, deb, dunyoda ikkinchi eng yaxshi ma'lum bo'lgan so'z -. OK so'ng Bugun ildiz ko'mir 41% -32% nisbati bilan, ichki xalq yaqin AQSh tashqi 1 3 atrofida Pepsin outsells Coca-Cola Ichimligi foydasiga. Pepsin ning ota-kompaniya o'z snack-ovqat va restoran operatsiyalarini uning foyda eng qiladi-da, Coca-Cola, uning chet ichimlik biznes uning operatsion foyda 80% bo'ladi. Xalqaro yumshoq-ichimliklar Musobaqada o'tgan yilgi take ildiz ko'mir, va boshqalar uchun $ 2,5 milliard bo'ldi Pepsin uchun $ 112 million. qismida, Coca-Cola chet elda UNING muvaffaqiyati uchun AQSh hukumatiga vafot rahmat MUMKIN. Ikkinchi jahon urushi, AQSh davomida. harbiy Amerika qo'shinlarini ta'minlash uchun AQSh tashqi 60 dan ortiq ezilgan şişelenmesi o'simliklar qurilgan. Mojaro ustida edi, bir marta, bu Yevropa va Osiyoda * a oyoq up kompaniya berdi. (1943 Shimoliy Afrika kampaniyasi yilda General Dwight D. ikki yoqlama Vashington bilan harbiy kabel * bildirilgani: ILK CONVOY TALAB jo'natish ON uch million BALLON COCA- COLA (to'ldirilgan) ... kema boshqa harbiy yuk joy HOLDA.