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The market operates the so-called law of demand, which can be expressed as follows. Ceteris paribus, the magnitude of demand for the goods, the higher, the lower the price of the product, and vice versa, the higher the price, the lower the amount of demand for the goods. The relationship between price and demand describes the law of demand, according to which price (p) and demand (Qd) there is an inverse relationship: when increasing prices, demand is falling, while reducing-increasing. The ratio of market price and money demand expression is called a schedule or demand curve. The demand curve-a curve, indicates how many goods buyers willing to buy at different prices at the moment. Consider the law on the example of apples and tangerines. In shop N raised the price for apples and the demand for these apples fell. (Figure 1). Or, for example, in the supermarket prices for mandarins reduced F and demand for them has increased. (Figure 2) The law of demand can be individual exceptions. For example, some prestigious products a slight increase in prices can sometimes lead to increased demand, because higher, in comparison with analogues, price, the buyer creates the illusion that this product better or trendy.
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