Позиционирование товарного предложе

Позиционирование товарного предложения

Гипермаркеты «Лента» использует традиционные для большинства продуктов стратегии позиционирования. Гипермаркеты «Лента» отдают приоритет стратегии «цена-качество». По довольно низкой цене они предлагают практически все виды товара. За счет больших закупок, они могут позволить себе снизить цены практически до возможного минимума.

Гипермаркет "Лента" рассчитан на средний класс потребителей - людей, стремящихся к новой культуре потребления, быстроте и качеству обслуживания, а также свободе выбора товаров и услуг.

Результаты (английский) 1:

Positioning of product listingsLenta hypermarkets uses traditional for most products positioning strategy. Lenta hypermarkets assigns priority to the strategy of "price-quality". Low price they offer almost all kinds of goods. Due to large purchases, they can afford to reduce the price almost to the possible minimum.Hypermarket "Ribbon" is designed for middle-class consumers-people aspiring to a new culture of consumption, speed and quality of service, as well as freedom to choose goods and services.

Результаты (английский) 2:

Positioning commodity supply

hypermarkets "Lenta" uses traditional for the majority of product positioning strategy. Hypermarkets "Lenta" give priority to "price-quality" strategy. At a fairly low price, they offer almost all kinds of goods. Due to large purchases, they can afford to cut prices almost to a minimum.

Hypermarket "Lenta" is designed for the middle class of consumers - people seeking a new culture of consumption, speed and quality of service, as well as the freedom of choice of goods and services.

Результаты (английский) 3:

positioning product proposalover "ribbon" uses traditional for most products, the strategy positioning. over the "ribbon" give priority to the strategy of "price - quality. for a very low price they offer almost all kinds of goods. for large purchases, they can afford to lower prices, almost to the possible minimum.the hypermarket "ribbon" is a middle class consumers, people seeking new consumption culture, speed and quality of service, as well as the freedom of choice of goods and services.