После «нефтяного кризиса» 1974 года

После «нефтяного кризиса» 1974 года международная автомобильная промышленность оказалась в тяжелом положении. Однако Toyota пребывала в числе тех немногих производителей автомобилей которые продолжают получать устойчивую прибыль. Многие конкуренты стремились выяснить как же компания добивается рентабельной работы в неблагоприятных условиях рынка. Ведь в тот период Toyota удавалось достичь высоких уровней качества и производительности труда.Toyota демонстрировала также колоссальную гибкость выпуская сравнительно небольшие партии разных моделей практически без снижения показателей качества и производительности труда. В 1978 году началось производство Toyota Celica XX сегодня известной как Toyota Supra а в 1980 — Celica Camry сегодня известной нам как Toyota Camry. В 1979 году суммарный экспорт марки достиг отметки 10 000 000 автомобилей.

В 1982 году. Эйджи Тойода стал председателем совета директоров компании. В том же году он начал переговоры с General Motors (GM) о грандиозном совместном предприятии — создании компании New United Motor Manufacturing Incorporated (NUMMI), которая должна была выпускать автомобили на основе японской модели «Corolla» на недавно закрытом заводе GM в городе Фримонт штат Калифорния. Проект успешно реализовался в 1984 году, это доказало возможность применения системы производства компании Тойота в странах Запада.

Результаты (английский) 1:

After the "oil crisis" in 1974, the international auto industry found itself in a difficult situation. But Toyota was among the few car manufacturers who continue to receive stable profit. Many competitors have sought to find out how the company is making cost-effective work in adverse market conditions. After all, at that time, Toyota has been able to achieve high levels of quality and productivity.Toyota also has demonstrated tremendous flexibility in producing relatively small quantities of different models with virtually no reduction in quality and productivity. In 1978, began production of Toyota Celica XX, today known as the Toyota Supra and in 1980 — Celica Camry, today known as the Toyota Camry. In 1979, the total exports reached the mark car 10000000 brand.In the year 1982. Eiji Toyoda became President of the Board of Directors of the company. In the same year, he started negotiations with General Motors (GM) on a Grand joint venture is setting up New United Motor Manufacturing Incorporated (NUMMI), which was to produce cars based on the Japanese model «Corolla» at the recently closed GM plant in Fremont, California. The project was implemented successfully in 1984 year, this proved the applicability of systems manufactured by Toyota in Western countries.

Результаты (английский) 2:

After the "oil crisis" in 1974, the international automotive industry was in dire straits. However, Toyota was in one of the few car manufacturers that continue to receive a steady income. Many competitors tried to figure out how the company achieves profitable operation in adverse market conditions. After all, at that time Toyota was able to achieve high levels of quality and productivity truda.Toyota also demonstrated tremendous flexibility releasing relatively small batches of different models with little or no decrease of quality and productivity. In 1978 began the production of Toyota Celica XX today known as the Toyota Supra and in 1980 - Celica Camry now known to us as the Toyota Camry. In 1979, the total export of the brand has reached a point 10 million vehicles. In 1982. Eiji Toyoda became chairman of the board of directors. In the same year he began negotiations with General Motors (GM) of the grand joint venture - the creation of New United Motor Manufacturing Incorporated (NUMMI), which was to produce cars based on Japanese models «Corolla» at the recently closed GM plant in Fremont staff California. The project is successfully implemented in 1984, it proved the possibility of using a system manufactured by Toyota in the West.

Результаты (английский) 3:

After the "oil crisis" 1974 international automotive industry has been in a difficult situation.However, Toyota has stagnated among those few car manufacturers who continue to receive a stable profit.