Бурова Г.П.Реклама в фармацевтическ

Бурова Г.П.
Реклама в фармацевтическом дискурсе

Purpose of the article - to understand the place of advertising in pharmacy as integrative cognitive-pragmatic field of human knowledge, representing a special kind of institutional discourse. The paper summarizes the understanding of the specifics of advertising in a Russian mental environment in which to lay down their specific understanding of the drugs market. In situations of the health and human therapy the aspect of advertising, inevitably present in medicine and pharmacy, requires special attention. The study confirms the view of the advertising component of drug information as the direction at the time, marked the psychological aspects of manipulating human consciousness and the related question of the limits of effective influence of advertising and the need to use her manipulative practices relating to the construction of social reality for the purpose of information and psychological security of the population.
Key words: pharmaceutical discourse, code of culture, advertising components, manipulation of public consciousness.

Результаты (английский) 1:

Burov G.p.Pharmaceutical advertising discoursePurpose of the article to understand the place of advertising in the pharmacy as integrative cognitive-pragmatic field of human knowledge, representing a special kind of institutional discourse. The paper summarizes the understanding of the specifics of advertising in a Russian mental environment in which to lay down their specific understanding of the drugs market. In situations of the health and human therapy the aspect of advertising, inevitably present in medicine and pharmacy, requires special attention. The study confirms the view of the advertising component of drug information as the direction at the time, marked the psychological aspects of manipulating human consciousness and the related question of the limits of effective influence of advertising and the need to use her manipulative practices relating to the construction of social reality for the purpose of information and psychological security of the population. Key words: pharmaceutical discourse, culture, code of advertising components, manipulation of public consciousness.

Результаты (английский) 2:

Burov GP
Advertising in the pharmaceutical discourse Purpose of the article - to understand the place of advertising in pharmacy as integrative cognitive-pragmatic field of human knowledge, representing a special kind of institutional discourse. The paper summarizes the understanding of the specifics of advertising in a Russian mental environment in which to lay down their specific understanding of the drugs market. In situations of the health and human therapy the aspect of advertising, inevitably present in medicine and pharmacy, requires special attention. The study confirms the view of the advertising component of drug information as the direction at the time, marked the psychological aspects of manipulating human consciousness and the related question of the limits of effective influence of advertising and the need to use her manipulative practices relating to the social reality of construction for the purpose of information and psychological security of the population. Key words: pharmaceutical discourse, below code of culture, advertising components, manipulation of public consciousness.

Результаты (английский) 3:

бурова gp


in the pharmaceutical advertising discourse purpose of the article is to understand the place of advertising in pharmacy as integrative cognitive - pragmatic field of human knowledge in a special kind of institutional discourse.the paper summarizes the understanding of the with of advertising in english mental environment in which to lay down their specific understanding of the drugs market. in situations of the health and human therapy the aspect of advertising, inevitably present in medicine and pharmacy, requires special attention.the study confirms the view of the advertising component of drug information as the direction at the time.all the psychological aspects of manipulating human consciousness and the related question of the limits of effective use of advertising and the need to use her manipulative practices relating to the construction of social reality for the purpose of information and psychological security of the population. . key words: financial discourse, code of culture, advertising components.manipulation of public consciousness.