Almost every fashion label outside

Almost every fashion label outside the top super-luxury brands is either already manufacturing in Asia or thinking of it. Coach, the US leather goods maker, is a classis example. Over the past five years, it has lifted all its gross margins by manufacturing solely in low-cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its last company-owned plant, and outsources all its products. Burberry has many Asian licensing arrangements. In 2000 it decided to renew Sanyo’s Japanese licence for 20 ten years. This means that almost half of Burberry’s sales at retail value will continue to be produced under licence in Asia. At the same time however, Japanese consumers prefer the group’s European-made products. Sanyo is now creating to this demand for a snob alternative to the Burberry products made in its factories across Asia by opening a flagship store in Tokyo’s Ginza, where it sells Burberry products imported from Europe. In interviews with the FT, many executives says the top luxury brands will continue to be seen, particularly in Asia, as European. Domenico De Sole of Gucci says “ The Asian Consumer really does believe – whether it’s true or not – that luxury comes from Europe and must be made there to be the best.’ Serge Weinberg, Chief Executive of Pinault Printemps Redoute, which controls Gucci, says it will not move Gucci’s production offshore. Yet some in the industry recognize that change may be round the corner even for the superluxury brands. Patrizio Bertelli, Chief Executive of Prada, says:’ The “Made in Italy” label is important but what we are really offering is a style, and style is an expression of culture.’ He therefore recognizes that quality fashion items may not always need to be produced in italy. Amitava Chattopadhyay, professor of marketing at Insead, the business school, says:’ A brand is a set of associations in the mind of the consumer and one of these is the country of origin. For luxury goods, the role of the brand is crucial. To damage it is a cardinal sin and no brand manager will want to get the balance between manufacturing location and the brand image wrong’.

Результаты (английский) 1:

Almost every fashion label outside the top super -luxury brands is either already manufacturing in Asia or thinking of it. Coach, the US leather goods maker, is a classis example. Over the past five years, it has lifted all its gross margins by manufacturing solely in low-cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its last company-owned plant, and outsources all its products.
Burberry has many Asian licensing arrangements. In 2000 it decided to renew Sanyo's Japanese licence for 20 ten years. This means that almost half of Burberry's sales at retail value will continue to be produced under licence in Asia. At the same time however, Japanese consumers prefer the group's European-made products.
Sanyo is now creating to this demand for a snob alternative to the Burberry products made in its factories across Asia by opening a flagship store in Tokyo's Ginza, where it sells Burberry products imported from Europe.
In interviews with the FT, many executives says the top luxury brands will continue to be seen, particularly in Asia, as European. Domenico De Sole of Gucci says "The Asian Consumer really does believe - whether it's true or not - that luxury comes from Europe and must be made there to be the best '.
Serge Weinberg, Chief Executive of Pinault Printemps Redoute, which controls Gucci, says it will not move Gucci's production offshore. Yet some in the industry recognize that change may be round the corner even for the superluxury brands. Patrizio Bertelli, Chief Executive of Prada, says: 'The "Made in Italy" label is important but what we are really offering is a style, and style is an expression of culture.' He therefore recognizes that quality fashion items may not always need to be produced in italy.
Amitava Chattopadhyay, professor of marketing at Insead, the business school, says: 'A brand is a set of associations in the mind of the consumer and one of these is the country of origin. For luxury goods, the role of the brand is crucial. To damage it is a cardinal sin and no brand manager will want to get the balance between manufacturing location and the brand image wrong '.

Результаты (английский) 2:

Almost every fashion label outside the top super-luxury brands is either already manufacturing in Asia or thinking of it. Coach, the US leather goods maker, is a classis example. Over the past five years, it has lifted all its gross margins by manufacturing solely in low-cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its last company-owned plant, and outsources all its products.
Burberry has many Asian licensing arrangements. In 2000 it decided to renew Sanyo's Japanese license for 20 ten years. This means that almost half of Burberry's sales at retail value will continue to be produced under licence in Asia. At the same time however, Japanese consumers prefer the group's European-made products.
Sanyo is now creating to this demand for a snob alternative to the Burberry products made in its factories across Asia by opening a flagship store in Tokyo's Ginza, where it sells Burberry products imported from Europe.
In interviews with the FT, many executives say the top luxury brands will continue to be seen, particularly in Asia, as European. Domenico De Sole of Gucci says 'The Asian Consumer really does believe - whether it's true or not - that luxury comes from Europe and must be made there to be the best.'
Serge Weinberg, Chief Executive of Pinault Printemps Redoute, which controls Gucci, says it will not move Gucci's production offshore. Yet some in the industry recognize that change may be round the corner even for the superluxury brands. Patrizio Bertelli, Chief Executive of Prada, says: 'The 'Made in Italy' label is important but what we are really offering is a style, and style is an expression of culture.' He therefore recognizes that quality fashion items may not always need to be produced in Italy.
Amitava Chattopadhyay, professor of marketing at Insead, the business school, says: 'A brand is a set of associations in the mind of the consumer and one of these is the country of origin. For luxury goods, the role of the brand is crucial. To damage it is a cardinal sin and no brand manager will want to get the balance between manufacturing location and the brand image wrong'.

Результаты (английский) 3:

Almost every fashion label outside the top super-luxury brands is either already manufacturing in Asia or thinking of it. Coach，the US leather goods maker，is a classis example. In the past five years, it has been released all its growth margins by manufacturing solely in the low-cost market. In March 2002, it closed its Lars plant in Puerto Rico, its last company, owned plant, and the export of all its products.
Burberry has many Asian licensing arrangements. In 2000 it decided to renew Sanyo's Japanese licence for 20 ten years. This means that almost half of the people in uncle uncle say that retail value will continue to produce applications in Asia. At the same time, Japanese consumers served European manufacturing groups.
Sanyo is now creating to this demand for a snob alternative to the Burberry products made in it s factories across Asia by opening a flagship store in Tokyo's Ginza，where it sels Burberry products imported from Europe.
In interviews with the FT，many executives says the top luxury brands will continue to be seen，particularly in Asia，as European. Domenico de sole of Gucci said, "Asian consumers really believe it is true or do not believe it is true. Luxury comes from Europe and must be made the best."
Serge Weinberg，Chief Executive of Pinault Printemps Redoote，which controls Gucci，says it will not move Gucci's production offshore. In industrial recognition, change may be at the core or even in superluxury brands. Patricio Bertelli，Chief Executive of Prada，says'The Made in Italy“label is important but what we are really offering is a style，and style is an expression of culture.”He therefore recognizes that quality fashion items may not always need to be produced in italy.
Amitava Chattopadhyay，professor of marketing at Insead，the business school，says'A brand is a set of associations in the mind of the consumer and one of these is the country of origin. For luxury goods, the role of the brand is critical This is a balance between a cardinal sin and a brand image wrong without a brand manager. "