С тех пор в научных журналах было о

С тех пор в научных журналах было опубликовано значительное количество исследований по этой теме. В современном маркетинге капитал бренда представляет комплексную характеристику здоровья и перспектив развития как бренда, так и компании в целом. В данной статье рассматриваются существующие подходы к измерению капитала бренда, предлагается классификация этих подходов на основании различных метрик капитала бренда. Кроме того, в данной работе приводится сравнительная оценка различных подходов к
измерению капитала бренда и рекомендации по их использованию.

Результаты (английский) 1:

Since then, scientific journals have published a significant amount of research on this topic. In modern marketing brand equity is an integrated feature of the health and prospects of the development of both the brand and the company as a whole. This article examines existing approaches to measuring brand equity, a classification of these approaches based on different metrics capital brand. In addition, this paper provides a comparative evaluation of different approaches tomeasuring brand equity and recommendations on their use.

Результаты (английский) 2:

Since then, the scientific journal published a considerable amount of research on this topic. In modern marketing, brand equity is a comprehensive description of the health and prospects of development as a brand and company as a whole. This article discusses the existing approaches to measuring brand equity, it is proposed classification of these approaches based on various metrics of brand equity. In addition, this paper provides a comparative assessment of different approaches to
the measurement of brand equity and recommendations for their use.

Результаты (английский) 3:

Since then, the scientific journals was published a significant number of studies on this topic.In the modern marketing capital brand represents a comprehensive health status and the prospects for development, as a brand, and the company as a whole.In this article reviews existing approaches to measuring capital brand, it is proposed that classification of the approaches on the basis of a variety of metrics brand capital. In addition,In this work is a comparative assessment of the various approaches to the
measurable capital brand and recommendations for their use.