Самые знаменитые леденцы на палочке

Самые знаменитые леденцы на палочке в мире — Чупа-Чупс появились на свет в 1958-м году. Их отцом может считаться Енрик Бернат (Enric Bernat), основатель Chupa Chups Group. Будучи потомственным кондитером, Бернат, как и несколько поколений его предков, владел кондитерским производством в своей родной Барселоне, в Испании, его фирма носила название Granja Asturias S.A.
В 1958-м году успешному кондитеру приходит в голову мысль изучить предпочтения своих покупателей, заняться не такими популярными в те годы маркетинговыми исследованиями. Поручив проведение исследований французской консалтинговой фирме, Бернат получил интересные результаты. Оказалось, что основными потребителями его продукции были дети младше 16 лет, а, как это ни странно, при разработке продукции почти всегда учитывались интересы только взрослых потребителей. Стоил ли такой очевидный вывод уплаченных за него денег, мы не знаем, но именно он подтолкнул кондитера к мысли создать некую «вкусность», которая бы нравилась не только взрослым, но и, в первую очередь, детям.
Сладость, придуманная специально для детей, должна была к тому же решить все сложность в отношениях между маленькими детьми и сладостями. А сложности эти известны всем родителям маленьких детей — липкие пальчики, перепачканная одежда, измазанные шоколадом родители и художественно покрытая кондитерскими шедеврами мебель. Идея, которая родилась у создателя Чупа-Чупс, была проста и гениальна одновременно — нужно насадить «вкусняшку» на небольшую вилочку, за которую и будет браться малыш, позже вилочка сменилась деревянной палочкой, а еще позже пластиковой.
Так появились знаменитый леденцы на палочке. Так как леденцы были в форме шариков, которые напоминали футбольный мяч, первое название Чупа-Чупс было GOL, в переводе с испанского, конечно, — «Гол». Но владельцу компании не нравилось это название и позже его сменили сначала на CHUPS от испанского «chupar» — «сосать», а позже и на Chupa Chups. В 1962 название и торговая марка были официально зарегистрированы. Успех леденцов на рынке привел к тому, что в 1964-м название компании сменилось на Chupa Chups S.A.
Интересным фактом в истории Чупа-Чупс является то, что дизайн марки, который в общих чертах сохранился и по сей день, разрабатывал Сальвадор Дали. В 1969-м году Енрик Бернат приехал Фигерас, чтобы встретиться с Дали и попросить великого художника нарисовать логотип для леденцов и в общих чертах разработать их визуальный образ. И Дали согласился, не безвозмездно, конечно, но тем не менее в течении нескольких часов художник создал логотип Чупа-Чупс, напоминающий ромашку.
Этот факт послужил одной из основ рекламной кампании Чупа-Чупс, благодаря которой леденцы за несколько лет завоевали весь мир. Благодаря своей необычной форме, привлекательной упаковке, вниманию к вкусам потребителей (создано около ста различных видов Чупа-Чупс), а также внедрению новейших технологий в процесс производства на сегодня Чупа-Чупс являются самыми узнаваемыми и любимыми леденцами во всем мире.

Результаты (английский) 1:

The most famous lollipops in the world — Chupa-Chups were born in 1958. Their father can be considered Enrik Bernat (Bernat Vein), founder of the Chupa Chups Group. As a confectioner, Bernat, like several generations of his ancestors owned a confectionary production in his native Barcelona, Spain, his firm was known as Granja Asturias S.A.In 1958, the successful konditeru comes up with the idea to study the preferences of their buyers, do not so popular in those years marketing research. Authorizing the carrying out of studies of the French consulting firm, Bernat got interesting results. It turned out that the main consumers of its products were children under 16 years of age, and, oddly enough, when product development is almost always takes into account the interests of the only adult consumers. This obvious conclusion cost paid money for it, we don't know, but it was he who pushed the confectioner to create some kind of "advantages" which would be liked not only adults, but also, first and foremost, children.Sweetness, invented specially for children, was to the same address all the complexity in the relationship between young children and sweets. And complexity of these known to all parents of small children, sticky fingers, perepačkannaâ clothing, izmazannye chocolate parents and artistically coated confectionery masterpieces of furniture. The idea, which was born from the creator of Chupa-Chups, was simple and ingenious at the same time, it is necessary to mount "vkusnâšku" on a small fork beside his, for that and will take the kid, later was replaced by a wooden stick, breastbone and later plastic.So there were the famous lollipops. Because Sweetmeats were in the form of balls, which resembled a soccer ball, the first name of Chupa-Chups was GOL, in Spanish, of course, is the goal. But the company's owner didn't like this name and later changed first to "Spanish CHUPS chupar" to suck "and later on" Chupa Chups ". In 1962 the name and brand were officially registered. The success of drops in the market resulted in 1964-m company name has been changed to Chupa Chups S.A.Interesting fact in the history of Chupa-Chups is that brand design, which, in general terms, has survived to this day, developed the El Salvador Dali. In 1969, Enrik Bernat came home to meet with Dali and ask great artist to draw the logo for lollipops and broadly develop their visual image. And Gave agreed not gratis, of course, but nevertheless, within a few hours the artist created the logo of Chupa-Chups, reminiscent of Chamomile.This fact served as one of the cornerstones of advertising campaign Chupa-Chups lollies, which for several years have conquered the whole world. Due to its unusual shape, attractive packaging, to the tastes of consumers (created about a hundred different types of Chupa-Chups), as well as the introduction of the newest technologies in the production process of Chupa-Chups for today are the most recognizable and favorite candies worldwide.

Результаты (английский) 2:

The most famous lollipops in the world - Chupa Chups were born in 1958. They can be considered the father of Enrique Bernat (Enric Bernat), founder of the Chupa Chups Group. Being hereditary pastry, Bernat, as well as several generations of his ancestors owned a confectionery production in his native Barcelona, ​​in Spain, his firm was called Granja Asturias SA
In 1958, the successful pastry chef comes up with the idea to study the preferences of its customers do not so popular in those years in marketing research. Commissioned a study of the French consulting firm, Bernat got interesting results. It turned out that the main consumers of its products were children under the age of 16 years, and, oddly enough, in product development is almost always taken into account only the interests of adult consumers. Cost if such an obvious conclusion is paid money for it, we do not know, but it was he who pushed the pastry to the idea to create a kind of "goodies", which would be liked not only adults, but also, above all, children.
Sweetness, devised specifically for children, It should also address all the complexity in the relationship between young children and sweets. But the complexity of these are known to all parents of young children - sticky fingers, stained clothes, smeared with chocolate, parents and artistic masterpieces of pastry covered with furniture. The idea that was born the creator of Chupa Chups, was simple and ingenious at the same time - it is necessary to impose "snacks" a small fork for which will take the baby, later wishbone was replaced by a wooden stick, and later plastic.
So there were the famous lollipops. Since the candies were in the form of beads, which resembled a soccer ball, the first name of the lollipop was GOL, in Spanish, of course - "Goal". But the owner of the company did not like this name later changed his first at CHUPS from the Spanish «chupar» - «to suck", and later on Chupa Chups. In 1962, the name and the trademark was officially registered. The success of the candies on the market has led to the fact that in 1964 the company name was changed to Chupa Chups SA
An interesting fact in the history of Chupa Chups is that the design of the brand, which in general has remained to this day, developed Salvador Dali. In 1969 Enrique Bernat Figueras arrived to meet with Dali and ask the great artist to draw a logo for candy and in general to develop their visual image. And have agreed not free, of course, but still within a few hours the artist created a logo lollipop resembling a daisy.
This fact was one of the pillars of the campaign lollipop, candy whereby a few years conquered the whole world. Thanks to its unusual shape, attractive packaging, attention to consumer tastes (created about a hundred different species of Chupa Chups) and the introduction of new technologies into the production process today lollipop is the most recognizable and loved candies in the world.