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английский) 3:
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1 (c) locate the initial market for the disruptive technology. the first step is to decide which of the many technologies on the horizon are disruptive and, of those, which are real threats.2 (d) Determine whether the technology is disruptive or sustaining. in this step it is important to ask people the right questions about the strategic importance of the disruptive technology. however, reports tend to ignore disruptive technologies early on because managers either ask the wrong questions or ask the wrong people, the right questions. established companies have regular procedures for asking mainstream customers to assess the value of innovative products. these customers are many countries when asked about disruptive technologies. they are the wrong people to ask.this graph demonstrates how to assess disruptive technologies and show product performance.if our technologists believe the new technology might progress faster than the market 's demand for performance improvement, and technology, which does not meet customers' needs today, may very well address them tomorrow. the new technology is therefore critical.3 (b) define the strategic significance of the disruptive technology. once managers have determined that a new technology is disruptive and strategically critical, the next step is to find the initial markets for that technology.4 (a) set up an independent organization to build a disruptive technology business and keep it independent and keep it independent. creating a separate organisation is necessary only when the disruptive technology has a lower profit margin than the mainstream business and must serve the unique needs of a new set of customers.
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