«Adidas Group» – всемирно известный

«Adidas Group» – всемирно известный производитель спортивной обуви, одежды, экипировки и аксессуаров. В настоящее время компании принадлежат следующие торговые марки: Adidas, Reebok (бывший конкурент компании, производитель спортивных товаров), Rockport (производитель классической обуви; вошел в компанию одновременно с Reebok), CCM (снаряжение для хоккея) и Taylor Made Golf (снаряжение для гольфа).
Вся продукция бренда Adidas разделена по трем направлениям:
1. Аdidas Sport Performance (Performance)Division – это подразделение, на которое приходится 75% продаж, предлагающее современную функциональную и инновационную экипировку для таких видов спорта, как бег, футбол, баскетбол, теннис, а так же универсальную экипировку для тренировок. Основная цель – создать одежду и обувь, которая поможет спортсменам улучшить свои спортивные достижения.
2.AdidasSportHeritage(Originals)Division– основанное 2001 году направление, предлагает обувь, одежду и аксессуары спортивного стиля, но предназначенные для повседневной жизни. Направление представляет самые модные и стильные тенденции из мира спортивной одежды, которые существуют на момент выхода коллекции, предназначено людям, для которых спорт – это образ жизни.
Товары этого подразделения выделяются в 3 линии:
• коллекции Inline представлены во всех отделах Originals;
• коллекции Select (Fashion) представлены в ограниченном количестве лишь в магазинах Originals и в ограниченном количестве в крупных магазинах, где есть отделы Originals;
• колленции направления Trend разработаны специально для магазинов Originals с учётом последних модных тенденций.
В рамках этого подразделения Adidas сотрудничает с Йоджи Ямамото, Мисси Эллиот (ею была разработана коллекция Respect M.E.) и Мухамедом Али (линия Ali by Adidas).
3. НаправлениеАdidasSportStyle(AdidasStyle), созданное в 2002 году, собирает в себе авторские дизайнерские работы. Одежда этого направления сочетает в себе удобство и стиль, предназначена для активных людей, которым не безразличен их внешний вид. По мнению «Adidas Group» это направление – будущее спортивной экипировки и одежды.
Кроме того, один из видов деятельности «Adidas Group» – выпуск парфюма и косметических средств.
Секрет успеха бренда – маркетинговые программы с участием исвестных личностей, таких как Девид Бекхем, Новак Джокович, Михаэль Баллак, Ана Иванович, компания оказывает спонсорскую поддержку и принимает участие в спортивных событиях, особенно в сфере футбота. У компании подписаны контракты с такими футбольными клубами, как Milan, FC Bayern München, Real Madrid, FC Chelsea, Динамо Киев, Локомотив, FC Liverpool, а также с национальными командами России, Германии, Франции, Мексики, Испании.
В конечном счете, перед отделами маркетинга компании «Адидас» в разных странах стоят одни и те же цели. А именно:
• Развитие бизнеса компании «Адидас»
• Увеличение прибыли от продажи производимых товаров (и идей)
• Увеличение доли присутствия компании на рынке
• Укрепление имиджа товара / бренда / компании
adidas перспектива рынок микросреда
«Adidas Group», уже 90 лет занимающаяся разработкой и производством экипировки, которая бы сделала занятия спортом максимально комфортными и позволила бы достичь наилучших результатов. Создать одежду и обувь, которая бы подходила определенному виду спорта, предохраняла от травм и приносила победу и удовлетворение – именно эти задачи являются приоритетными для компании. Однако не стоит забывать и о достижении лучших финансовых показателей. Каждый год на уровне штаб-квартиры планируются стратегии развития. Чем амбициознее будут поставленные задачи, тем большего достигнет компания в целом. Конечно, от штаб-квартиры подразделение получает максимум поддержки, ведь это – одна сплоченная команда, которая стремится к единым целям.
Другим немаловажным фактором успеха является популярность бренда, а так же диверсификация продукции: компания распространяет одежду и обувь под торговыми марками «Adidas», «Reebok», «Rockport». Разнообразие брендов позволяет охватить широкий спектр потребителей, удовлетворяя всевозможным потребностям в зависимости от возраста, вкусовых предпочтений, материальных возможностей и приоритетных видов спорта.

Результаты (английский) 1:

"The Adidas Group is a world-known producer of athletic shoes, apparel, gear and accessories. Currently, the company owns the following brands: Adidas, Reebok (formerly of rival companies, the sporting goods manufacturer), Rockport (producer of classic shoe; entered the company in conjunction with Reebok), CCM (the hockey equipment) and Taylor Made Golf (golf equipment).All the products of the brand Adidas is divided in three areas:1. Adidas Sport Performance (Performance) Division is the unit, which accounts for 75% of sales, offering modern, functional and innovative gear for sports such as running, soccer, basketball, tennis, as well as universal equipment for training. The main objective is to create clothing and shoes that will help athletes to improve their athletic performance.2. AdidasSportHeritage (Originals) Division-based 2001 year direction offers footwear, clothing and accessories sports style, but for everyday life. Direction is the most fashionable and stylish trends from the world of sportswear that exist at the time of collection, designed for people for whom sport is a way of life.Products of this unit are 3 lines:• Inline collection presented in all divisions of the Originals;• Select collection (Fashion) shows only in limited quantities in stores Originals and in limited quantities in large stores, where there are divisions of the Originals;• collections designed specifically for Trend direction stores Originals with the latest fashion trends.The Adidas collaborates with Yohji Yamamoto, Missy Elliot (her Respect M.E. collection was developed) and Mohamed Ali (Ali by Adidas line).3. NapravlenieAdidasSportStyle (AdidasStyle), established in the year 2002, collects the original design work. Clothing that combines convenience and style, designed for active people who care about their appearance. In the view of the Adidas Group, this is the future of sports equipment and clothing.In addition, one of the activities "of the Adidas Group»-production of perfume and cosmetics.The secret of the success of the brand-marketing programs involving isvestnyh personalities such as David Beckham, Novak Djokovic, Ana Ivanovic and Michael Ballack, the company sponsors and participates in sporting events, particularly in the area of futbota. The company has signed contracts with such football clubs, like Milan, FC Bayern München, FC Chelsea, Real Madrid, Dynamo Kiev, Lokomotiv, Liverpool FC, as well as the national teams of Russia, Germany, France, Mexico, Spain.Ultimately, the divisions marketing company adidas in different countries have the same goal. Namely:• Business development company "Adidas"• An increase in profits from the sale of manufactured goods (and ideas)• Increase the company's presence in the market• To strengthen the image of the product/brand/companyadidas Vista market close"The Adidas Group has 90 years dedicated to the design and manufacture of equipment, which would have made the sport as comfortable as possible and to achieve the best results. New clothes and shoes, which would suit a particular sport, safeguard them from injury and brought victory and satisfaction-these tasks are a priority for the company. However, we should not forget about getting the best financial results. Every year at the headquarters level, the planned development strategy. There will be more ambitious than the goals, the more reach the company as a whole. Of course, from the headquarters organizational unit receives maximum support, because this is a close-knit team that strives for a single purpose.Another important factor of success is the popularity of the brand, as well as product diversification: the company distributes clothing and shoes under the brand names "Adidas", the "Reebok" and "Rockport". The variety of brands allows us to cover a wide range of consumers, satisfying various needs depending on the age, taste preferences, ability and priority sports.

Результаты (английский) 2:

«Adidas Group» - a world-renowned manufacturer of athletic footwear, apparel, equipment and accessories. Currently, the company owns the following brands: Adidas, Reebok (former rival company, a manufacturer of sporting goods), Rockport (classic shoe manufacturer, joined the company in conjunction with Reebok), CCM (for hockey gear) and Taylor Made Golf (golf equipment ).
All products are brand Adidas is divided in three areas:
1. Adidas Sport Performance (Performance) Division - This division, which accounts for 75% of sales, offers modern functionality and innovative equipment for sports such as running, football, basketball, tennis, as well as universal equipment for training. The main goal - to create clothing and shoes that will help athletes improve their athletic performance.
2.AdidasSportHeritage (Originals) Division- based 2001 line offers shoes, clothes and accessories sporty, but designed for everyday life. Direction is the most fashionable and stylish trends from the world of sports clothing that exist at the time of collection, designed for people for whom sport - it's a way of life.
The goods of this unit stand out in three lines:
• Inline collections represented in all parts of the Originals;
• Select collection (Fashion) are presented in limited quantities only in stores Originals and limited in large stores, where there are divisions Originals;
• kollentsii directions Trend designed specifically for shops Originals taking into account the latest fashion trends.
As part of this division Adidas Yohji Yamamoto collaborates with Missy Elliot (it was designed collection Respect ME) and Muhammad Ali (line Ali by Adidas).
3. NapravlenieAdidasSportStyle (AdidasStyle), established in 2002, brings together the artist's design work. Clothing of this trend combines convenience and style, designed for active people who care about their appearance. According to «Adidas Group» this direction - the future of sports equipment and clothing.
In addition, one of the activities «Adidas Group» - production of perfume and cosmetics.
The secret of success of the brand - marketing programs involving isvestnyh personalities such as David Beckham, Novak Djokovic, Michael Ballack, Ana Ivanovic, the company is sponsoring and participating in sporting events, especially in futbota. The company has signed contracts with football clubs such as Milan, FC Bayern München, Real Madrid, FC Chelsea, Dynamo Kiev, Lokomotiv, FC Liverpool, as well as the national teams of Russia, Germany, France, Mexico, Spain.
In the end, before The marketing department "Adidas" in different countries are the same purpose. Namely:
• Business development company "Adidas"
• Increased revenue from the sale of manufactured goods (and ideas)
• Increased percentage of the company's presence in the market
• Strengthen the image of a product / brand / company
adidas prospect market microenvironment
«Adidas Group», for 90 years engaged in the development and production equipment, which would have made ​​sport most comfortable and would achieve the best results. Create clothes and shoes that would fit the definition of sport, protects against injuries and brings victory and satisfaction - these are priorities for the company. But do not forget about achieving the best financial performance. Each year at the headquarters level planned development strategy. What will be more ambitious tasks, the more the company will reach a whole. Of course, from the headquarters unit receives maximum support, because it is - a close-knit team that is committed to a single purpose.
Another important success factor is the popularity of the brand, as well as the diversification of the production: the company distributes clothing and shoes under the brands «Adidas», «Reebok», «Rockport». The variety of brands can cover a wide range of consumers, satisfy all kinds of needs, depending on age, taste preferences, economic opportunities and priority sports.

Результаты (английский) 3:

"The adidas Group" - world-renowned manufacturer sport shoes, clothing, equipment and accessories. Currently, companies belong to the following brands: Adidas, soccer balls (former competitor company,The manufacturer sporting goods), Rосkpоrt (manufacturer classic footwear; logged in simultaneously with the sportswear company), CCM (equipment for hockey) and Taylor made Golf (golf equipment) .
All products brand Adidas is divided in three areas:
1. Football Sport Performance (Performance)Division - this unit, which accounted for 75% of sales,Offering a modern functional and innovative clothing for such types of sports, such as running, football, basketball, tennis, as well as multipurpose clothing for your workouts. The main objective of the program is to create clothing and footwear,To help athletes improve their sporting achievements.
2.AdidаsSpоrtHeritаge(recently viewed)Division- based on 2001, direction, offers shoes, clothing and accessories sports style,But designed for everyday life. The direction is the most fashionable and stylish trends from the world of sports clothing, which exist at the time collection, is designed people,For whom sport is a way of life.
prices this unit are allocated in 3 lines:
- collection Inline represented in all divisions related items;
The collection Select (Fashion) are represented by a limited number of only in stores recently viewed and in a limited number of large stores, where there are divisions related items;
The колленции direction trend developed specifically for shopping related items in the light of the latest fashion trends.
in the framework of the unit has been working with adidas Йоджи Yamamoto,Putting Elliot (it was designed collection respect M.E. ) and M'hamed Ali (line Ali by Adidas) .
3. НаправлениеАdidаsSpоrtStyle(AdidаsStyle), established in 2002, collects a copyright designer work.Clothing this direction combines the convenience and style, is designed for active people who are not indifferent to the appearance. The adidas Group" this is the direction - the future sports equipment and clothing.
In addition, one of the types of activities of the "Adidas Group" - release allocated Coty and cosmetics.
the secret of success brand - marketing programs with the participation исвестных personalities, such as David Бекхем, Nowak Джокович,Michael Ballack, Ana Ivanovich, the company is providing sponsorship support and takes part in sports events, especially in the area футбота. The company signed contracts with football clubs, as well as Milan,FC Bayern München, Real Madrid, Chelsea FC, Dynamo Kyiv, locomotive, FC Liverpool, as well as with the national teams of Russia, Germany, France, Mexico, Spain.
ultimately,Before divisions marketing company "Adidas" in different countries are facing the same goal. Namely:
- business development company "Adidas"
- the increase in profits from the sale of the goods (and ideas)
The increase in the share of company's presence in the market
Strengthening image product / brand / company
football prospect the market and marketing research
"Adidas Group", has already 90 years dealing with the development and manufacture clothing,Which would have made a sport as much as possible comfortable and would achieve the best results. To create a clothing and footwear, which would be suited to a specific sport,To from injury and won and satisfaction - it is these tasks are the priority for the company. However, it should not be forgotten and the best financial performance indicators.Each year, at the headquarters level, planned development strategies. What do you say to that? will be the objectives to be achieved, the more will reach the company as a whole. Of course,From the headquarters unit receives a maximum support, but this is one solid team, which is committed to a single purpose.
another important factor in success is a popular brand,As well as diversification of products: the company distributes clothing and shoes under the brands "Adidas", "sportswear", "Rосkpоrt". Diversity brands allows you to cover a broad spectrum of consumers,Meet needs of all kinds, depending on age, flavor preferences, material opportunities and priority of sports.