Глава 2. Традиционные и современные

Глава 2. Традиционные и современные PR-технологии
2.1 Традиционные PR-технологии
Существует огромное количество PR-технологий. Так, например, существуют внешние PR-технологии:
1) PR-технологии в сфере торговли: „создание и поддержание хорошего имиджа какой-либо торговой организации, товара; „реклама товаров и услуг, торговых фирм; создание брэндов и логотипов торговых фирм, организация рекламных кампаний, раскрутка товаров и услуг.
2) PR-технологии в сфере СМИ: „написание и публикация материалов в прессе; „подготовка информации на телевидении; „организация мероприятий в СМИ для привлечения внимания публики; „реклама; «создание» новостей о компании; создание положительного имиджа компании или отдельных личностей; убеждение общества с помощью СМИ .
Также, ктрадиционным PR-технологиям можно отнести :
– промоушен компании и брендов;
– организация и проведение показов, презентаций, пресс-конференций;
– разработка и проведение благотворительной деятельности и спонсорства;
– сотрудничество с другими престижными компаниями;
– расширение клиентской базы.
Вадим Федорович Кузнецов рассматривает такие PR-технологии, как имиджмейкинг, ПР-брендинг, медиарилейшнз, регулирование конфликтов и лоббистская деятельность .



Кроме перечисленных уже PR-технологий, хотелось бы отметить наиболее часто употребляемые и хорошо известные PR-технологии:

Результаты (английский) 1:

Chapter 2. Traditional and modern PR technologies2.1 Traditional PR-technologiesThere is a huge amount of PR-technologies. For example, there are external PR-technologies:1) PR-technologies in the field of Commerce: creating and maintaining a good image of any trade organization, goods; advertising the goods and services trade; creating brands and logos of trading firms, promotional campaigns, promotion of goods and services. 2) PR-technologies in the sphere of mass media: the writing and publication of materials in the press; preparation of information on television; Organization of events in the MASS MEDIA to attract the attention of the public; advertising; "creating news" about the company; creating a positive image of the company or individual personalities; persuasion in society through the media. Also, ktradicionnym PR-technologies include:-the promotion of companies and brands;-Organization and conducting of shows, presentations, press conferences;-development and charitable activities and sponsorship;-collaboration with other prestigious companies;-expansion of the customer base.Vadim Fedorovich Kuznetsov considers such PR-technologies like image making, PR-branding, mediarilejšnz, conflict management and lobbying activities.In addition to these already PR-technologies, I would like to mention the most commonly used and well-known PR-technologies:

Результаты (английский) 2:

Chapter 2. Traditional and modern PR-technologies
2.1 Traditional PR-technologies
There is a huge amount of PR-technologies. For example, there are external PR-technologies:
1) PR-technology trade: ?? creating and maintaining a good image of a trade organization of the goods; ?? Advertising of goods and services, commercial firms; creating brands and logos trading firms, organization of advertising campaigns, promotion of goods and services.
2) PR-technologies in the field of media: ?? writing and publication of the press; ?? Preparation of information on television; ?? Organization of events in the media to attract the attention of the public; ?? Advertising; "Creation" of news about the company; creating a positive image of the company or individuals; conviction of society through the media.
Also, ktraditsionnym PR-technologies include:
- promotion of the company and brand;
- organizing and conducting demonstrations, presentations, press conferences;
- development and implementation of charity and sponsorship;
- cooperation with other prestigious companies;
- expanding customer base.
Vadim Fedorovich Kuznetsov considers such PR-technologies as imidzhmeyking, PR-branding, Media Relations, conflict management and lobbying activities. In addition to these already PR-technologies, it should be noted most frequently used and well-known PR-technologies:

Результаты (английский) 3:

Chapter 2. Traditional and Modern PR-technology
2.1 Traditional PR-technology
there are a great number of PR-technologies. There are, for instance, external PR-technology:
1) PR-technologies in the area of trade.„Creating and maintaining a good image of any trade organization, goods; „advertising goods and services, trading firms; the establishment brands and logos trading firms, organization of promotional campaigns,Spinning Up goods and services.
2) PR-technologies in the area media: „write and publish materials in the press; „preparing information on television; „organization of activities in the media to attract attention to public; „advertising;The "creation" news about the company; to create a positive image of your business or individual; conviction society using the media.
Also, ктрадиционным PR-technologies can include :
- raffles companies and brands;
- Organization and conduct demonstrations, presentations, press conferences;
- to develop and conduct charitable activities and sponsorship;
- cooperation with other prestigious companies;
- Expand your customer base.
Vadim Kuznetsov Director considers such PR-technologies, such as имиджмеикинг, branding, медиарилеишнз, conflict management and advocacy activities .



In addition to the already PR-technologies, I would like to point out the most frequently used and well-known PR-technology: