Однако, буква «М», составленная из

Однако, буква «М», составленная из двух арок, стала символом Макдональдс только в 1962 году. До этого момента в качестве эмблемы использовался персонаж – маленький повар по имени Speedee, с лицом, похожим на гамбургер.
Автором сегодняшнего логотипа МакДональдс стал Джим Шиндлер, изобразивший крышу ресторана, сквозь которую проходили золотые арки в виде буквы «M». В 1968 году линии крыши с лого исчезли, добавилось само название бренда.
Согласно задумке, арки символизируют идею того, что обладание франшизой McDonalds можно сравнить с наличием «золотой жилы». Кроме того, золотые арки олицетворят собой ворота в успешный бизнес.

Результаты (английский) 1:

However, the letter "m", composed of two arches, has become the symbol of McDonald's only in 1962 year. Up to this point as the emblem used character-little chef named Speedee, with a face like a hamburger.The author of the McDonald's logo today became Jim Schindler, roof restaurant concept, through which passed the golden arches in the form of the letter "M". In the year 1968 the roof line with a logo disappeared, added the name brand.According to idea, arches symbolize the idea that possession of franchise McDonalds can be compared with the presence of "gold veins. In addition, the Golden Arches olicetvorât a gate into a successful business.

Результаты (английский) 2:

However, the letter "M", composed of two arches, became a symbol of McDonald's only in 1962. Up to this point as the emblem used by the character -. Little cook named Speedee, with a face like a hamburger
author of today's McDonald's logo became Jim Schindler, portrayed the restaurant roof, through which the golden arches in the shape of the letter «M». In 1968, the roof line of the logo are gone, add the name of the brand itself.
According to the idea, the arches symbolize the idea of what owning the franchise McDonalds can be compared with the presence of "gold mine." In addition, the golden arches personalize a gateway to a successful business.

Результаты (английский) 3:

however, the letter "m", made up of two arches, became a symbol of mcdonald"s in 1962. up to this point as the emblem used character is little chef named Speedee, with a face like a hamburger.the author of this logo mcdonald became jim schindler, изобразивший roof restaurant, through which passed the golden arches in the form of the letter "m". in 1968, the line of the roof with the logo disappeared, was the name of the brand.according to design, the arcs represent the idea that the possession of franchise mcdonald"s can be compared to a "golden жилы». in addition, the golden arches олицетворят a gate into a successful business.