В рекламе спортивного напитка Maxi-

В рекламе спортивного напитка Maxi-Milk (см. Приложение 9) создается образ «настоящего мужчины» - мужественного, сильного и смелого. “Milk for real men” (Молоко для настоящих мужчин - н.п.). Здесь используется эпитет – real.
В современном обществе за фигурой следят не только женщины, но и мужчины. Реклама напитка Dr Pepper (см. Приложение 10): “It’s not for women. Think you’re man enough for the can?” (Не для женщин. Подумай прежде чем купить, ты настоящий мужчина? - н.п.). В связи с новым появившимся стереотипом о том, что все женщины стараются похудеть и покупают только диетические напитки, а диетические продукты недостаточно «мужские» нашли свое отражение в этой рекламе. Эта продукция - разновидность диетического Dr Pepper (правда, в ней, в отличие от Diet Dr Pepper, не 0, а 10 калорий), но акцента на то, что это все же «облегченная» версия, здесь нет, поэтому мужчины могут смело ее покупать, не боясь косых взглядов. В данной рекламе встречается императив – think и риторический вопрос.
Фирма итальянской мужской обуви L'uomo senza Sentimenti ("Мужчина без сантиментов" – н.п.) выпустила рекламу для мужчин (см. Приложение 11): “Are you bad enough?” (Достаточно ли ты плох, чтобы носить эти ботинки? - н.п.). Для достижения нужного эффекта используется риторический вопрос.
Известная марка Johnnie Walker (см. приложение 12) в рекламе использует приём умолчание, или же эллипсиса: “For the man who deserves more than a gift” (Для мужчины, который заслуживает больше, чем просто подарок – н.п.).

Результаты (английский) 1:

In advertising, sports drink Maxi-Milk (see annex 9) creates the image of a "real man"-brave, strong and daring. "Milk for real men" (milk for real men-NP). The epithet is used here is real.In today's society for the figure watched by not only women but also men. Advertising drink Dr Pepper (see annex 10): "it's not for women. Think you're man enough for the can? " (Not for women. Think before you buy, you're a real man?-NP). In connection with the new emerging stereotype that all women trying to lose weight and buy only diet drinks and diet products is not enough "men" are reflected in this advertisement. This product is a variety of diet Dr Pepper (admittedly, unlike the Diet Dr Pepper, not 0 and 10 calories), but focus on the fact that this is still a "Lite" version, is not here, so men can safely buy without fear of oblique views. This advertisement meets the imperative-think and a rhetorical question.The company of the Italian men's shoes, L'uomo senza Sentimenti ("the man without the unsentimental"-NP) released an advertisement for men (see annex 11): "Are you bad enough?" (Do you have Enough bad to wear these boots?-NP). To achieve the desired effect is used rhetorically.Famous brand Johnnie Walker (see annex 12) reklame uses acceptance default or ellipsis: "For the man who deserves more than a gift" (for a man who deserves more than just a gift-n.p.).

Результаты (английский) 2:

In advertising, sports drink Maxi-Milk (see. Appendix 9) creates an image of the "real men" - brave, strong and courageous. "Milk for real men" (Milk for real men - NP). It uses the epithet - real.
In modern society, the figure should not only women but also men. Advertise drink Dr Pepper (see. Appendix 10): "It's not for women. Think you're man enough for the can? "(Not for women. Think before you buy, you're a real man? - NP). In connection with the new stereotype appeared that all the women are trying to lose weight and buy only diet drinks and diet products is not enough "men" were reflected in the advertising. These products - a variety of diet Dr Pepper (truth in it, as opposed to the Diet Dr Pepper, not 0, and 10 calories), but the emphasis on the fact that this is still a "lite" version, is not here, so the men can safely it buy without fear of oblique views. In the advertisement meets the imperative - think and rhetorical question.
The company has an Italian men's shoes L'uomo senza Sentimenti ("man without sentiment" - NP) released an advertisement for men (see. Appendix 11): "Are you bad enough?" (you're not there enough to wear these shoes? - NP). To achieve the desired effect using a rhetorical question.
Famous brand Johnnie Walker (see. Appendix 12) in the advertisement uses the reception omission or ellipsis: "For the man who deserves more than a gift" (For a man who deserves more than just a gift - NP).

Результаты (английский) 3:

in commercial sports drink maxi - milk (see para. annex 9) is the image of "the present value - courageous, strong and brave. "milk for real men" (milk for men - for instance). here used the epithet is real. "in the modern society in the figure are not only women but also men. advertising drink dr. pepper (see para. annex 10): "it's not for women. think you're man enough for the can? "(not for women. think before you buy, you're a real man? - for instance).in connection with the new, more the stereotype that all women are trying to lose weight and buy only diet drinks, diet products are "male" reflected in the advertising.