Спорт давно уже стал серьёзной отраслью экономики, год за годом набирающей всё большие обороты. В спортивную индустрию вовлечены миллионы людей, которые тратят и зарабатывают миллиарды долларов.
Беларусь – не исключение. У нас проходят ведущие спортивные турниры – Чемпионаты мира и Европы по многим видам спорта, наши команды участвуют в масштабных соревнованиях, многие клубы входят в лиги. Достижения белорусских спортсменов привлекают не только болельщиков, но и деловых людей, которые готовы вкладывать деньги в спорт ради поднятия своего имиджа. Поэтому вопрос спонсорства актуален и для Беларуси. Спорт – универсальный инструмент, дающий возможность торговой марке достигнуть и взаимодействовать с массовой аудиторией страстных потребителей, и повысить свою долю на рынке. Страсть к спорту - это сила, объединяющая людей независимо от их географического, политического, экономического и культурного разнообразия. Основное отличие спонсорства от рекламы состоит в том, что реклама просто сообщает о существовании продукта и несет информацию о его качестве, характеристиках и цене. А спонсорство, благодаря уникальным атрибутам спорта позволяет компаниям/брендам достичь нескольких целей: создать имидж бренда, повысить его узнаваемость и лояльность к нему, выстроить позитивные коммуникации с целевой аудиторией, выйти и закрепиться на новых рынках, снизить удельные затраты на рекламу и обеспечить рост продаж. Спорт помогает торговой марке строить свой бренд, увязать или перенести положительный имидж спорта на свой продукт, установить с ним чёткую ассоциативную связь. Интеграция в спорт позволяет торговой марке получить лояльную аудиторию, которая позитивно относится к спонсорам, участвующим в спортивных событиях. Этим объясняется стабильный рост интереса к спорту со стороны представителей бизнеса.
Результаты (
английский) 1:
[копия]Скопировано!
Sport has become a serious economic sector, year after year, growing more turnovers. In the sports industry involved millions of people who spend and earn billions of dollars.Belarus is no exception. We are the leading sports tournaments-European and World Championships in many sports, our teams participate in major competitions and many clubs in the League. Achievements of Belarusian sportsmen are attracted not only fans, but also business people who are willing to invest in the sport to raise its image. Therefore, the question of sponsorship is relevant for Belarus. Sport is a universal tool that allows the brand to reach and interact with an audience of passionate consumers, and increase their market share. Passion for sport is a force that unites people regardless of their geographical, political, economic and cultural diversity. The main difference of sponsorship advertising is that advertising simply reports the existence of the product and carries information about the quality, features and price. And sponsorship, due to the unique attributes of sport enables companies/brands to achieve several goals: create a brand image, enhance its brand recognition and loyalty to it, to build positive communication with the target audience, go out and gain a foothold in new markets, reduce unit costs for advertising and sales growth. Sport helps the brand to build your brand, integrate or migrate the positive image of sport on your product, establish a clear associative link. Integration in sports to get brand loyal audience, which has a positive attitude to the sponsors, participating in sporting events. This is due to the steady growth of interest in the sport by the business representatives.
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Результаты (
английский) 2:
[копия]Скопировано!
Sport has long been a serious economic sector, year after year, is gaining its amplitude. In the sports industry involving millions of people who spend and earn billions of dollars.
Belarus - is no exception. We are the leading sporting competitions - World and European championships in many sports, our teams are involved in large-scale events, many clubs are included in the league. Achievements of Belarusian athletes are attracted not only fans, but also business people who are willing to invest in the sport for the sake of raising their image. Therefore, the question of sponsorship is relevant for Belarus. Sports - a versatile tool, enabling the brand to reach and communicate with a mass audience of passionate consumers and increase their market share. Passion for the sport - a force that unites people regardless of their geographical, political, economic and cultural diversity. The main difference between sponsorship advertising is advertising that simply reports the existence of the product and carries information about its quality, performance and price. A sponsorship because of the unique attributes of the sport allows companies / brands to achieve several objectives: to create a brand image, increase its visibility and loyalty to him, to build positive communication with the target audience, to go out and gain a foothold in new markets, reduce the unit costs of advertising and ensure sales growth . Sport helps to build your brand brand link or move a positive image of the sport on your product, install it with a clear associative link. Integration into the sport allows the brand to get a loyal audience, which has a positive attitude to the sponsors, participating in sporting events. This explains the steady growth of interest in the sport on the part of business.
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Результаты (
английский) 3:
[копия]Скопировано!
Sauna, Fitness Center, a long-standing has already become a major sector of the economy, increasing year by year for all high speed. The sports industry involved millions of people, who spend and earn billions of dollars.
Belarus is no exception. We are the leading sports tournaments, world championships and European countries on many types of sports, our team are involved in major competitions, many clubs are in the league.The Belarusian athletes have attracted not only fans, but also business people, who are ready to invest their money in sport to raise its image. Therefore, the question is relevant and sponsorship for Belarus.
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