Эксперты о маркетинге отношений в У

Эксперты о маркетинге отношений в Украине: в успешых компаниях он реализуется давно и на интуитивном уровне
(материалы блиц-опроса) От ред. Раскрывая титульную тему номера, редакция МиР традиционно прибегла к коллективному разуму украинского маркетинга, обратившись к ведущим украинским экспертам в сфере маркетинга. На сей раз в редакционной рассылке фигурировали такие вопросы:
1. Как Вы относитесь к концепции маркетинга отношений? Есть ли в ней здравое практическое зерно или это выдумка маркетологов, которые таким образом оправдывают свою деятельность?
2. То, что удержание потребителей гораздо эффективнее, нежели приобретение новых, доказывать не нужно. Насколько необходимо использовать именно маркетинг отношений, чтобы достичь этой цели?
3. Насколько расширение личных взаимоотношений с потребителями эффективно в плане маркетинговых успехов?
4. Можете ли Вы привести яркие удачные примеры маркетинга отношений в отечественной практике?

Результаты (английский) 1:

Experts on marketing relations in Ukraine: uspešyh companies he realized a long time ago and intuitively(blitz-interview) From ed. Opening title theme rooms, revision World traditionally resorted to the collective wisdom of the Ukrainian marketing, referring to the leading Ukrainian experts in the field of marketing. This time in the editorial mailing list included such questions as:1. How do you feel about the concept of relationship marketing? Whether the database contains a sensible practical grain or is it an invention of marketers who thus justify their activities?2. That customer retention is much more efficient than purchasing new, proving you don't need to. How you want to use relationship marketing to achieve this goal?3. As far as the expansion of personal relationships with consumers effectively in marketing success?4. Can you give bright good examples of relationship marketing at the national practice?

Результаты (английский) 2:

Experts on marketing relationships in Ukraine: in successful companies, he realized a long time and on an intuitive level
(materials quiz) From Ed. Expanding E-theme rooms, the editors resorted to the world of traditional Ukrainian collective wisdom of marketing, referring to the leading Ukrainian experts in the field of marketing. At this time in the editorial newsletter featured the following questions:
1. How do you feel about the concept of relationship marketing? Does it have a robust practical grain or an invention of marketers who thus justify their activities?
2. The fact that consumers hold much better than buying new, no need to prove. As far as it is necessary to use relationship marketing to achieve this goal?
3. As far as the expansion of personal relationships with customers effectively in marketing success?
4. Can you give examples of vivid successful marketing in domestic relations practice?

Результаты (английский) 3:

the experts of marketing relationship in ukraine: in успешых companies he is long and at the intuitive level(materials rapid survey) of red. disclosing the title theme rooms, the world have traditionally resorted to the collective wisdom of the marketing by the leading ukrainian experts in marketing. this time in drafting distribution on such issues.1. what do you think of the concept of marketing relations? does it sound practical grain or myth marketers, and thus justify their activities?2. what is the retention of customers is much more efficient than the acquisition of new, to prove you don't need to. how to use marketing relations, to achieve this goal?3. as far as the personal relationships with consumers effectively in terms of marketing success?4. can you provide vivid examples of marketing relationship in the domestic practice?