Основные результаты выполненной раб

Основные результаты выполненной работы заключаются в проведении теоретического исследования организации маркетинга на предприятиях обслуживания; в анализе современного состояния и определение основных направлений развития сферы обслуживания автомобилей, а также определение основных стратегических направлений проведения маркетинговых исследований; предложены рекомендации по совершенствованию организации маркетинговой деятельности на предприятиях обслуживания автомобилей.
Краткое обобщение выводов и предложений. Современное состояние развития экономики объективно требует применения маркетинга, как мощного инструмента воздействия на рынок. В работе приведены отличительные характеристики услуг, исходя из которых, разработаны принципы организации обслуживания, рассмотрены особенности обслуживания предприятий, входящих в ООО «Узавтосаноатсервис».
Произведена классификация потребностей в услугах и обслуживании, разработана матрица сегментации потребительских услуг в зависимости от степени участия в обслуживании клиентов представителей предприятия.
Сделан вывод о том, что организацию маркетинговых исследований в ООО «Узавтосаноатсервис» необходимо коренным образом поменять, если они хотят быть конкурентоспособными.
Рекомендовано использовать инновационные подходы в сфере обслуживания применяя маркетинг инноваций в области и направлений стратегических решений.
Разработаны и приняты к внедрению восемь правил организации эффективного сервиса и произведен расчет некоторых экономических показателей, отражающие эффективность предлагаемых мероприятий.

Результаты (английский) 1:

The main results of the work done are to conduct theoretical research in enterprises marketing services; in the analysis of current status and identification of the main directions of development of service vehicles, as well as the definition of the basic strategic directions of marketing researches; recommendations on improvement of organization of marketing activities at the enterprises of car maintenance.Executive summary conclusions and proposals. The current state of economy development objectively requires the application of marketing as a powerful tool to influence the market. In the work are the distinctive features of services, on the basis of which, developed principles for the Organization of services, peculiarities of service enterprises LLC «Uzavtosanoatservis».Made the classification of service needs and service segmentation matrix developed consumer services depending on the degree of participation in customer service representatives of the enterprise.Concluded that marketing research organization LLC Uzavtosanoatservis» it is necessary to radically change if they want to be competitive. Recommended use of innovative approaches in the field of maintenance of applying marketing innovations in the field and directions of strategic decisions. Elaborated and adopted to introduce eight rules effective service and calculated some economic indicators, reflecting the effectiveness of the proposed activities.

Результаты (английский) 2:

The main results of the work performed are to conduct theoretical research organization of marketing at the enterprises of service; in the analysis of the current state and the definition of the main directions of development of the sphere of service vehicles, as well as the definition of the main strategic directions of marketing research; Recommendations to improve the organization of marketing activity at the enterprises of car maintenance.
Summary of conclusions and recommendations. The current state of economic development objective requires the use of marketing as a powerful tool to influence the market. The paper presents the distinguishing characteristics of services on the basis of which the developed principles of service, the features of the service companies belonging to the LLC "Uzavtosanoatservis."
a classification of service needs and service, developed a matrix segmentation of consumer services, depending on the degree of participation in the customer service representatives company.
It is concluded that the market research organization in the company "Uzavtosanoatservis" must radically change if they want to be competitive.
It is recommended to use innovative approaches in applying marketing service innovations and trends in the field of strategic decisions.
Designed and made ​​for the introduction of eight rules for the organization of effective service and calculations of some economic indicators, reflecting the effectiveness of the proposed measures.

Результаты (английский) 3:

The main results of work are carried out in the theoretical study of the marketing in the enterprise service.In the analysis of the current status and the development of the service vehicles, as well as the definition of core strategic direction of marketing research;Proposed recommendations for improving the organization of the marketing activities in the enterprise service vehicles.
a brief synthesis conclusions and proposals.