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Online advertising, also called online marketing or Internet advertising is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who, help generate and place the ad copy, an ad server who technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser. Examples of Online Advertising Contextual include ads on search results Engine Pages, banner ads, Rich Media Ads, Social network Advertising, interstitial ads, Online Classified Advertising, Advertising Networks and e-mail marketing, e-mail Including spam. Online Advertising A is large business and is growing rapidly. In 2011, Internet Advertising Revenues in the United States Surpassed Those of Cable television and Nearly exceeded Those of Broadcast television. Recent trends. More recently, companies have sought to merge their advertising messages into editorial content or valuable services. Examples include Red Bull's Red Bull Media House streaming Felix Baumgartner's jump from space online, Coca-Cola's online magazines, and Nike's free applications for performance tracking. Advertisers are also embracing social media and mobile advertising; mobile ad spending has grown 90% each year from 2010 to 2013.
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