В начале 1980-х годов сеть ресторан

В начале 1980-х годов сеть ресторанов быстрого питания A&W запустила масштабную рекламную кампанию своего бургера. В отличие от похожего сэндвича весом 1/4 фунта из McDonald's, бургер A&W весил 1/3 фунта и стоил чуть дешевле, а покупатели говорили, что он вкуснее. Несмотря на всё это, кампания провалилась.

Позже A&W провела исследование и выявила причину: многие клиенты не понимали истинного значения дробных чисел. Предложение казалось им невыгодным, так как 3 меньше 4

Результаты (английский) 1:

In the early 1980-ies fast-food chain A & W launched a large-scale advertising campaign of his Burger. Unlike a similar sandwich weighing 1/4 lb of McDonald's, A & W Burger weighed 1/3 pound and cost a little cheaper, and the buyers have said that it tastes better. Despite all this, the campaign failed.Later, A & W had conducted a study and discovered the reason: many clients do not understand the true meaning of fractional numbers. The proposal seemed to them a disadvantage because 3 is less than 4

Результаты (английский) 2:

In the early 1980s, the fast-food chain A & W launched a massive advertising campaign of his burger. Unlike similar sandwich weighing 1/4 pound of McDonald's, Burger A & W weighed 1.3 pounds and cost a little less, but buyers said that it tastes better. Despite all this, the campaign failed. Later, A & W conducted a study and revealed the reason: many customers do not understand the true value of the fractional numbers. The proposal seemed to them unprofitable, as less than 3 4

Результаты (английский) 3:

in the early 1980s chain of fast food restaurants a & w launched a campaign of his burger. in contrast, similar to a weight of 1 / 4 pound of mcdonald's, burger, a & w was 1 / 3 pounds and cost a little cheaper, and buyers say that it tastes better. despite all this, the campaign failed.later, a & w, conducted a study and found a reason: many customers do not understand the true meaning of дробных numbers. the proposal seemed to them unprofitable, as 3 less than 4