Выраженная обратная реакция рынка н

Выраженная обратная реакция рынка на информационные воздействия маркетингового характера присутствует в подавляющем большинстве случаев. Она может выражаться в динамике продаж, в повышении индекса цитируемости торговой марки, в притоке посетителей на корпоративный сайт в Интернет и т. д. Многие компании осуществляют планирование информационных кампаний без учета результатов предшествующих мероприятий, что изначально лишает функцию маркетинга свойства системности.

Современный подход к управлению маркетинговыми коммуникациями подразумевает обязательное проведение опроса случайном образом отобранной аудитории: запомнили ли респонденты рекламное обращение, понравилось ли им оно, что именно в обращении запомнилось, как оно повлияло на мнение о торговой марке или товаре, купили ли они товар. Полученные таким образом данные сравниваются с реальными показателями сбыта, и на основе проведенного анализа происходит планирование предстоящей кампании по продвижению. Для сбора данных обратной связи целесообразно задействовать профессиональный аутсорсинг в лице компаний, специализирующихся на маркетинговых исследованиях.

Результаты (английский) 1:

Expressed in market feedback information impacts marketing nature is present in the vast majority of cases. It can be expressed in the dynamics of sales, improving citation index trademark in an influx of visitors to corporate Web site in the Internet and so forth. Many companies plan information campaigns without taking into account the results of previous events that initially denies function property marketing consistency.The modern approach to management of marketing communications involves compulsory random survey selected audience: remember whether respondents message, whether they liked it, what exactly is remembered in circulation, as it affected the opinion about the brand or the product, whether they bought the goods. The data thus obtained are compared with actual sales figures, and on the basis of the conducted analysis happens planning an upcoming campaign to advance. Feedback it is advisable to engage a professional outsourcing in the face of companies specializing in marketing research.

Результаты (английский) 2:

Expressed opposite market reaction to marketing information influences the character is present in the vast majority of cases. It can be expressed in the dynamics of sales, increase of the index citation brand, an influx of visitors to the corporate website on the Internet, and so on.. Many companies carry out planning information campaigns without taking into account the results of previous events that initially deprived marketing function properties of the systems. The modern approach to management of marketing communications involves mandatory survey randomly selected audience: Do people remember advertising appeal, whether they liked it that it was in circulation remember how it affected the opinion about the brand or product, whether they bought goods. The data thus obtained are compared with actual sales figures and on the basis of the analysis there is planning to promote the upcoming campaign. To collect feedback data it is advisable to use a professional outsourcing companies face, specializing in marketing research.

Результаты (английский) 3:

the feedback information of market marketing character is present in the vast majority of cases. it can be expressed in the dynamics of sales, to increase the brand"s rating, in the flow of visitors to a site on the internet and so on. d. many companies are planning information campaigns without taking into account the results of the preceding events, initially denies the function of marketing the properties of consistency.a modern approach to the management of marketing communications is a mandatory survey random manner selected audience: remember whether respondents advertising treatment, whether they like it, what treatment was how it affected the opinion about the brand or product, if they bought the goods. data thus obtained were compared with the actual performance of marketing, and on the basis of the analysis on planning of the campaign to promote. to collect feedback data useful to professional outsourcing by companies specializing in marketing research.