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английский) 1: 
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 And it may turn out that big above-the-line marketing campaigns prove less effective in moving goods than simpler strategies for getting the client on your side. Of course, in times of recession, corporate hospitality looks extravagant and doesn't make for good public relations. But it still makes sense to target your best clients. For if the so-called the so-called Pareto Principle is true and eighty per cent of your customers, then shouldn't you be looking after twenty per cent?
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