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Nevertheless, even today, after more than 20 years after first masterpieces Ela Rice companies commit, in his opinion, one and the same mistake when building a brand.According to the law they should spend most of the efforts at the primary, flagship brands, not creating a spin-off products. Many successful companies adhering to this law,But there are many counter-examples. For example, Caterpillar is one of the world's leading suppliers tractors(b2b-market) and one of the leaders in manufacturing footwear(b2c-market). And there is another Microsoft,Which offers a huge number of different products, and it has done so very successfully. Among brands that have become successful through focus can be noted like MCDONALD'S and Apple(yes, iphone and ipod - this spin-off products,To fine tune your Macintosh)
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