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YouTube has become so significant phenomenon in the media world, it has to reckon c and TV. Many media companies have established official accounts on YouTube, carrying out promotion of its products through the service. The rollers have the status of a meme, often fall into the news reports. In June 2007, the company has implemented CNN campaign to collect questions from YouTube users to discuss them in the inter-party debate. The company also became the object of considerable criticism with charges of fraud and censorship. Another example of feedback from users of the service can serve as a video message from Al-Jazeera television in which its representative was trying to ascertain the views of the community about the possibility of launching a new service in English, created specifically within YouTube. YouTube is very attractive for small and independent television channels. Some YouTube users have acquired the status mediaznamenitostey (eg, Boxxy), whose fame crossed the framework of the Internet and thus influenced their fate. For example, a user esmeedenters, load their amateur video with the performance of popular songs, was eventually Note musical producer and concluded a contract for the label Tennman Records, which is headed by Justin Timberlake. It is also able to get an expensive contract with a major label boy Justin Bieber from Canada, whose songs recorded on video lecturing his mother [34] [35]. Another example - the resulted in 2010 competition composers YouTube attracted the attention of tens of thousands of Internet users and the performance ended in a concert of works of the winners of the Russian National Orchestra under the direction of Theodore Currentzis [36]. In contrast, involuntary hero meme Star Wars kid became an object of ridicule in school, which in turn led to a lawsuit filed by the boy's family against his classmates.
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