Креативы для рекламной кампании выз

Креативы для рекламной кампании вызвали большой интерес ЦА, потому что тематика кампании в целом востребована для ЦА сайта, и игра ожидаемая.Тизер недобрал клики, потому что во время рекламной кампании было много активности и форматов, которые перетянули на себя внимание, что очень тяжело спрогнозировать.Также в осенний сезон, когда много новостей, материалов и других активностей, внимание аудитории в ленте на главной странице, где находился тизер, сложно привлечь. Исходя из всего, на будущее предлагается экспериментировать с форматами и вкладывать больше не в количество баннеров, а в объем трафика на каждый. Но последнее сильно зависит от сезона и свободного количества показов.

Результаты (английский) 1:

Creatives for the campaign aroused great interest in Central Asia, because the theme of the campaign in general, demand for the CA website, and the game is expected.

Gleaning teaser clicks, because during the campaign was a lot of activity and formats that have drawn attention to themselves, it is very hard to predict.

Also in the autumn season, when a lot of news, materials and other activities, the audience's attention in the film on the main page, where there was a teaser, it is difficult to draw.

On the basis of all future proposed to experiment with formats and investing is no longer the number of banners, and the amount of traffic on each. But the latter is highly dependent on the season and the number of free shows.

Результаты (английский) 2:

Creatives for the advertising campaign have aroused great interest of CA, because the theme of the campaign is generally in demand for the CA site, and the game is expected.

The teaser did not get clicks, because during the advertising campaign there was a lot of activity and formats that drew attention to themselves, which is very difficult to predict.

Also in the autumn season, when a lot of news, materials and other activities, the audience's attention in the tape on the main page, where there was a teaser, is difficult to attract.

Based on everything, for the future it is proposed to experiment with formats and invest no longer in the number of banners, but in the amount of traffic for each. But the latter depends heavily on the season and the free number of hits.

Результаты (английский) 3:

The creative creation for advertising has attracted great interest, because the theme of the campaign is the requirements of the general website, and the expectation of the game.
Tiser didn't click because there were many activities and formats in the ad campaign that attracted attention, which was hard to predict.
Also in autumn, when there are a lot of news, materials and other activities on the tape, the audience's attention is on the front page, one of which is hard to attract.
On the whole, it is suggested to test the format in the future, instead of investing in every traffic, we should invest in every traffic. But the last one is a very different season and the amount of freedom shown.