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английский) 2:
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Form Business Plan
1. Introduction
a) company name:
address and telephone number;
b) who to contact:
- name and phone number of the owner;
c) Company:
- sphere of activity (industry) and the occupied sector of the market
d) the proposed lender or investor support:
- preferred and common stocks, bonds, etc.
d) business intentions;
- terms and purpose of the loan, mortgage,
e) a summary of the objectives of the loan.
2. Summary
a) business plan are:
- the preferred size - one page;
- contains a description of your project, the benefits of competition, the basic essence.
3. Contents
a) the name of the sections and page numbers for easy retrieval.
4. Industry description
a) industry prospects and growth opportunities:
- industry trends - past, present, future; new directions of development;
- an indication of your sources of information
b) markets and customers:
- assessment of market size and sales volume, new requirements and market trends;
c) competing companies:
- market share, strengths and weaknesses, profitability and trends;
d) national and economic trends:
- changing trends in the demand of the population, relevant economic indicators.
5. Description of business risk
and) are the business:
- the main activities, the status of business (local, regional, national, international);
b) Purpose of entry:
- the definition of client groups; the current nature of the business; median income, the desired and the possible change in its value;
c) the benefits of your business concept in comparison with competitors:
- your niche market: uniqueness, assessment of market segments;
g) geographical location bdznesa ::
-location (if convenient for customers) the size of the occupied areas, the deployment of office - at home or separately
d) material and human needs:
- general equipment needs;
- ability to provide temporary or permanent jobs,
e) a brief summary:
- a circle of persons involved in the business (owners, partners, employees ).
6. Business objectives
a) in the first year:
- special purpose, for example - an increase in sales, changes in profitability, market share, new offices, new services, etc.,
b) in the following periods:
- return on investment, development network selling business.
7. Marketing Plan
a) sales strategy:
- Form of payment personnel, agents, servants (piecework, time-based)
- sales targets, sales tools, sales support;
- customer orientation,
b) approach to sales:
- methods and techniques of sales,
in ) pricing:
- costs, the difference between cost and selling price, profit,
g) Promotion:
- advertising, promotion, public relations;
appliances gaining popularity, trust, relationships,
d) service policy:
- a policy that will take your business against emitting and collecting loans your business, pricing, customer types;
e) guarantee:
- variation of service performance guarantees and other guarantees, depending on the nature of your business and the contract with the client;
g) the method of verification:
- method of inquiries about customers and about they heard about you.
8. Sales forecast
and) links:
- one person can never know everything, so select all those who helped you with forecasts;
b) monthly forecast for the coming year:
- sales in dollars,
c) the annual forecast for the next two or four years :
- sales in dollars,
forecast sales - is the starting point for the prediction of your income and the value of working capital.
9. Production plan
a) a brief description of the manufacturing process:
- does not delve into the terminology,
b) production needs:
- buildings, warehouses, opportunities for expansion, location,
c) Equipment:
- new or used, leased or purchased and its possibilities;
g ) accessory materials:
- have access to ready money, their source;
d) the necessary equipment:
- seasonal needs, cost, method of control,
e) Contents:
- the value of discounts, variety of choices;
g) requirements for personnel:
- full, Part-time employment, the level of skills, expertise required; the cost of equipment and raw materials:
- evaluation and cost,
and) capital appreciation:
- whether the initial capital and its constant replenishment.
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