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английский) 3:
[копия]Скопировано!
nobody actually wants to cause offence but, as business becomes ever more international, it is increasingly easy to get it wrong. there may be a single european market but it does not mean that managers behave the same in greece as they do in denmark.in many european countries handshaking is an automatic gesture. in france good manners require that on arriving at a business meeting a manager shakes hands with everyone present. this can be a demanding task and, in a crowded room, may require gymnastics ability if the farthest reaches a hand is to be reached.Handshaking is almost as popular in other countries, including germany, belgium and italy. but northern europeans, such as the british and Scandinavians, are not quite so fond of physical demonstrations of all.in europe the most common challenge is not the content of the food, but the way you behave as you eat. some things are just not done. in france it is not good manners tricky to raise questions of business over the main course. business has its place, after the cheese course. enjoy you are prepared to eat in silence you have to talk about something - something, that is, other than the business deal which you are continually chewing over in your head.about a similar importance to the whole process of business area. in fact, in italy the biggest fear, as course after course appears, is that you try forget you are there on business. if you have the energy, you can always do the polite thing when the meal finally ends, and offer to pay. then, after a historical discussion, you must remember the very polite thing to do is let your host pick up the bill.in germany, as you walk sadly back to your hotel room, you may wonder why your flight friendly hosts have not invited you out for the evening. don"t worry, it is probably nothing personal. germans do not entertain business people with quite the same enthusiasm as some of their european counterparts.these cultural challenges exist side by side with the problems of doing business in a foreign language. language, of course, is full of difficulties, disaster may be only a or away. but the more you know of the culture of the country you are dealing with, the less likely you are to get into difficulties. it is worth the effort. it might be rather hard to explain that the reason you lost the contract was not the product or the price, but the fact that you offended your hosts in a light - new things for myself comment over an aperitif. the manners are admired: they can also make or break the deal.
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