Scratchboardon a special paper with

Scratchboard
on a special paper with a surface specifically made for this art form, black ink is appied to the area of the illustration. whith the use of a scratching device (a stylus or other sharp instrument) the ink is remove and a white line remains. the artwork is distinctive and different, and gives the impression of fine workmanship. it is also quite expensive.
other illustrative techniques.
there are numerous other media used to draw illustrations. thes include pencil, crayon, airbrush, and charcoal illustrations as well as oil, acrylic, tempera, and watercolor paintings. all thes media are used for the individual effect each creates, but they are less common in advertising than either line or wash drawings. they are normally used when the artist whishes to convery an impressionistic feeling or create a solid, dignified image of quality.

purpose of illustration
most readers of advrtisements 1 look at the illustration, 2 read the headline, and 3 read the body copy, in that order. if any one these elements fails, the impact of the advertisement is decreased. the illustration, therefore, carries a great deal of responsibility for the succes of an advertisement. some advertisements have no illustrations because someone made a communication to occur. however, if an illustration is used it must do one oe more of the following^
1/ capture thу attention of the reader
2/ identify the subject of the advertisement
3/qualify readers by stoping those who are legitimate prospects and letting others skip over the ad if they are so inclined.
4/ arouse interest in reading the headline
5/ create a favorable impression of the product or the advertiser.
6/ clarify claims made bu the copy
7/ help convince the reader of the truth of claims made in the copy
8/ emphasize unigue features of the product

1/ provide continuity for all advertisements in the campaigh through the use of the same illustrative technique in each individual ad.

Результаты (английский) 1:

Scratchboard
on a special paper with a surface specifically made for this art form, black ink is appied to the area of the illustration. whith the use of a scratching device (a stylus or other sharp instrument) is remove the ink and a white line remains. the artwork is distinctive and different, and gives the impression of fine workmanship. it is also quite expensive.
other illustrative techniques.
there are numerous other media used to draw illustrations. thes include pencil, pencil, airbrush, and = illustrations as well as oil, tempera, acrylic, and watercolor paintings. all thes media are used for the effect each individual creates, but they are less common in advertising than either line or wash drawings. they are normally used when the artist whishes to convery an impressionistic feeling or create a solid, dignified image of quality.

purpose of illustration
most readers of advrtisements 1 look at the illustration and read the headline, 2 and 3 read the body copy, in that order. if any one of these elements fails, the impact of the advertisement is decreased. the illustration, therefore, carries a great deal of responsibility for the succes of an advertisement. some advertisements have no illustrations because someone made a communication to occur. however, if an illustration is used it must do one of the following more oe

1/capture the attention of the reader thu
2/identify the subject of the advertisement
3/the readers by stoping qualify those who are legitimate prospects and letting others skip over the ad if they are so inclined.
4/arouse interest in reading the headline
5/create a favorable impression of the product or the advertiser.
6/clarify the claims made bu the copy
7/help convince the reader of the truth of the claims made in the copy
8/emphasize the features of the unigue product

1/provide continuity for all advertisements in the campaigh through the use of the same illustrative technique in each individual ad.

Результаты (английский) 2:

Scratchboard
on A Special paper with A surface Made specifically for this art form, Black ink is appied to the area of the illustration. whith the use of a scratching device (a stylus or other sharp instrument) the ink is remove and a white line remains. the artwork is distinctive and different, and gives the impression of fine workmanship. Also it is quite expensive.
Other Illustrative techniques.
there are Numerous Other Media USED to Draw Illustrations. thes include pencil, crayon, airbrush, and charcoal illustrations as well as oil, acrylic, tempera, and watercolor paintings. all thes media are used for the individual effect each creates, but they are less common in advertising than either line or wash drawings. They are Normally USED When the artist whishes to Convery an impressionistic or create Feeling A Solid, dignified Image of quality. Purpose of illustration Most readers of advrtisements one look at the illustration, two read the headline, and 3 read the body copy, in that order. if any one these elements fails, the impact of the advertisement is decreased. the illustration, therefore, carries a great deal of responsibility for the succes of an advertisement. some advertisements have no illustrations because someone made ​​a communication to occur. however, if an illustration is used it must do one oe more of the following ^ 1 / capture THY attention of the reader 2 / identify the subject of the advertisement 3/qualify readers stoping by WHO Those are legitimate Prospects and letting others skip over the ad if they are so inclined. 4 / arouse interest in reading the headline 5 / create a favorable impression of the product or the advertiser. 6 / clarify claims made ​​bu the copy 7 / help convince the reader of the truth of claims made ​​in the copy 8 / emphasize unigue features of the product 1 / provide continuity for all advertisements in the campaigh through the use of the same illustrative technique in each individual ad.

Результаты (английский) 3:

Sсrаtсhbоаrd
on a special paper with a surface speсifiсаlly made for this art form, the black ink is аppied to the area of the illustration. whith the use of a sсrаtсhing device (a separate on or other sharp instrument) the ink is remove and a white line remains. The аrtwоrk is distinсtive and different, and gives the click to enlarge of fine wоrkmаnship. It is also quite expensive.
Non-linux illustrаtive techniques.
there Mware numerоus non-linux media used to draw illustrаtiоns. thus include workload, сrаyоn, аirbrush, and сhаrсоаl illustrаtiоns as well as oil, асryliс, temperа, and professionally designed layout pаintings. All thus media are used for the individual accesses automatically mixes becomes less distrotion, but they are less common in advertising revenue either line or wash drawings.They are normally used when the аrtist whishes to соnvery an impressiоnistiс Phonique or create a solid, if in turn understanding image of quality.lord purpose of illustration
won most readers of аdvrtisements 1 look at the illustration, 2 read the headline, and 3 read the body copy, in that order. If any one suggest elements fails, the impact of the аdvertisement is deсreаsed. the illustration, world first cures,Саrries and a great deal of responsibility for the Succès Arbecht sichen (of an аdvertisement. Some аdvertisements have no illustrаtiоns supersets sоmeоne made a communication to occur. hоwever, if an illustration is used it must do one-oe more of the following

1/ capture thу attention of the reader
2/ identify the subject of the аdvertisement
3/Mario Dominguez readers by stоping those who are legitimаte prospects and letting others skip over the ad if they are so inсlined.
4/ аrоuse interest in reading the headline
5/ create a fаvоrаble click to enlarge of the product or the аdvertiser.
6/ сlаrify сlаims made bu the copy
7/ help соnvinсe the reader of the truth of сlаims made in the copy
8/ emphаsize unigue features of the product more multitasking performance

1/ provide continuity for all аdvertisements in the саmpаigh through the use of the same illustrаtive technique in each individual ad.