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the text of the student market.
The student market in the UK is estimated at 13 billion pounds a year in purchasing power.
By offering students help with their education and career is an effective method of marketing.
With an insider on campus can help marketers understand student life. Youth marketing agency, Virgin D3, has a data base of students, who act as "field staff". They ask for their help in the planning of the event in their university. Perhaps getting ideas from the students themselves, companies can find a way to accomplish this difficult market.
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