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The most important element of the communication with the external environment from the marketing point of view is the link with consumers. Marketing and communications activities,Which allows you to transfer information about the product or service for a specific audience. For educational scope of major aspect of promotion to the audience is a public life institute,Advertising and web site. In the educational sphere can be used the main methods of training, diagram training plan and certificates.
For the effective use of marketing communication in the public sphere, to impact the audience requires a certain communication program, which includes the:
- objectives and tasks
The definition of the target audience
- Creating a message
- selecting channels of communication
- Definition
budget one of the most important roles for the Institute can play a public relations program. Participation in seminars,Fairs can attract new partners and to improve bar institute. Also open doors day can provide audiences with all the necessary information
one of the main means of communication is advertising.Advertising attracts customers at the primary level and provides general information about the institute. Particular attention should also be given to advertising on television, this is the first visual impression. Many people are using the Internet,Your web site should contain all the necessary information for the customer and contact information.
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