Назар Али, директор группы компаний

Назар Али, директор группы компаний «Бюро маркетинговых технологий», Киев:
– 1. «Я никогда не занимался маркетингом. Я лишь не переставал любить своих клиентов». Эти слова Генри Форда, сказанные много лет назад, до сих пор лучше других определений описывают сущность маркетинга. По сути, маркетинг отношений – это и есть собственно маркетинг. Хорошо, что об этом, наконец-то, вспомнили, и даже «наградили» отдельным определением.
2. Сегодня конкуренция на рынке товаров и услуг одинакового качества потребовала новых коммуникационных подходов в работе с потребителями. Поэтому на смену простой продуктовой рекламе пришли концепция позиционирования и мода на создание брендов. Но современные технологии производства позволяют быстро и легко копировать товары конкурентами. Еще быстрее профессиональные маркетологи и рекламисты выстроят конкурентную бренд стратегию для продукта.

Результаты (английский) 1:

Nazar Ali, Director of the Group of companies «Bureau of marketing technologies ", Kiev:-1. "I never engaged in marketing. I only did not cease to love its customers. These are the words of Henry Ford, said many years ago, still better than other definitions describe the essence of marketing. In fact, relationship marketing is marketing itself. Well, what about it, finally someone remembered, and even "rewarded" separate definition.2. today, competition in the market of goods and services of the same quality demanded new communication approaches in working with consumers. Therefore, replacing the simple product advertising came the concept of positioning and fashion to create brands. But modern production technologies allow you to quickly and easily copy products competitors. Even faster professional marketers and advertisers build competitive brand strategy for the product.

Результаты (английский) 2:

Nazar Ali, the director of "Bureau of Marketing Technologies" companies, Kiev:
- 1. "I never engaged in marketing. I just did not cease to love their customers ". These words, spoken many years ago, Henry Ford, is still better than other definitions describe the essence of marketing. In fact, the relationship marketing - this is actually marketing. Well, what about this, finally, we remember, and even "rewarded" separate definition.
2. Today, competition in the market of goods and services of equal quality demanded new communication approaches to work with customers. Therefore, to replace the simple product advertising came the concept of positioning and fashion branding. But modern technology allows you to quickly and easily copy products competitors. Even faster professional marketers and advertisers will build competitive brand strategy for the product.

Результаты (английский) 3:

nazar ali, director of the bureau of the group of companies "marketing technologies, kiev.1. "i've never been marketing. i just can't stop loving their customers. " these words of henry ford, said many years ago, is still better than other definitions describe the essence of marketing. in fact, relationship marketing is a marketing. well, what about that, finally, to remember, and even "наградили» individual definition.2. today, the competition in the market of goods and services of the same quality for new approaches in the work of communication with consumers. however, the simple product advertising came the concept of positioning and fashion to create brands. but modern technology allows fast and easy to copy the products of competitors. faster professional marketers and рекламисты выстроят competitive brand strategy for the product.