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Shanel№5 is one of the most popular flavors. This perfume became legendary, and is considered the most famous fragrance of the 20th century. Aroma inception in 1921. To flavor came in first place in other countries, Chanel released a promotional video for a duration of 3 minutes. The main role is played by Nicole Kidman. The main character runs through the paparazzi and sits in a taxi, where he met with the young Brazilian writer Santoro, who does not know who this Kidman. She lied to him and said that "the dancer". After the call the Secretary, Kidman has to go to the next event, and she says goodbye to the young Santoro. Mariann Echebarne - International Marketing Director of Chanel fragrances said that the company will become the strongest and most desirable fragrance for women. Because advertising has become a shining example to the trends of alternative marketing. Carolyn Carter, CEO of Grey Group, talks about the different ways to seize the attention of the public. Such strategies may be product placement in movies, direct marketing or sponsorship.
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