MARKETING MANAGEMENT STRATEGIESMark

MARKETING MANAGEMENT STRATEGIES
Marketing management is carrying out tasks to achieve
desired exchanges with target markets. What strategy
should guide these marketing efforts?
There are five competing concepts under w hich organizations
conduct their marketing activity: the production, product,
selling, marketing, and societal marketing concepts.

The Production Concept
The production concept holds that consumers will favor
products that are available and highly affordable, and therefore
management should focus on improving production and distribution efficiency. This concept is one of the oldest
philosophies guiding sellers.
The production concept is a proper strategy in two types of
situations. In the first, the demand for a product is bigger
than the supply. In this case, management should look for
ways to increase production. The second situation is one in
which the product’s cost is high and improved productivity is
needed to bring it down. Today Texas Instruments (TI) follows
the philosophy of increased production and lower costs
in order to bring down prices. It won a major share of the
American hand-calculator market with this philosophy.
The Product Concept
Another major concept guiding sellers, the product concept
holds that consumers will favor products that offer the
most quality, performance, and features, and therefore the
organization should devote its energy to making continuous
product improvements. Sometimes the product concept leads
to marketing myopia. Railroad management thought that
users wanted treiins rather than transportation and overlooked
the growing challenge of airlines, buses, trucks, and
automobiles. Colleges assume that high school graduates
want a liberal arts education rather than specific job skills
and overlook the increasing challenge of vocational schools.
The Selling Concept
Many organizations follow the selling concept, which
holds that consumers will not buy enough of the organization’s
products unless the organization undertakes a large
selling and promotion effort. The selling concept is practiced
hardest with unsought goods, those that buyers normally do
not think of buying, such as insurance, encyclopedias, and
funeral plots. These industries are good at tracking down
prospects and hard-selling them on product benefits. The selling
concept is also practiced in the nonprofit area. A political
party will vigorously sell its candidate to the voters as being
a fantastic person for the job.

Результаты (английский) 1:

MARKETING MANAGEMENT STRATEGIESMarketing management is carrying out tasks to achievedesired exchanges with target markets. What strategyshould guide these marketing efforts?There are five competing concepts under w hich organizationsconduct their marketing activity: the production, product,selling, marketing, and societal marketing concepts.The Production ConceptThe production concept holds that consumers will favorproducts that are available and highly affordable, and thereforemanagement should focus on improving production and distribution efficiency. This concept is one of the oldestphilosophies guiding sellers.The production concept is a proper strategy in two types ofsituations. In the first, the demand for a product is biggerthan the supply. In this case, management should look forways to increase production. The second situation is one inwhich the product's cost is high and improved productivity isneeded to bring it down. Today Texas Instruments (TI) followsthe philosophy of increased production and lower costsin order to bring down prices. It won a major share of theAmerican hand-calculator market with this philosophy.The Product ConceptAnother major concept guiding sellers, the product conceptholds that consumers will favor products that offer themost quality, performance, and features, and therefore theOrganization should devote its energy to making continuousproduct date. Sometimes the product concept leadsto marketing myopia. Railroad management thought thatusers wanted treiins rather than transportation and overlookedthe growing challenge of airlines, buses, trucks, andautomobiles. Colleges assume that high school graduateswant a liberal arts education rather than specific job skillsand overlook the increasing challenge of vocational schools.The Selling ConceptMany organizations follow the selling concept, whichholds that consumers will not buy enough of the organization'sproducts unless the organization undertakes a largeselling and promotion effort. The selling concept is practicedhardest with unsought goods, those that buyers normally donot think of buying, such as insurance, encyclopedias, andfuneral plots. These industries are good at tracking downprospects and hard-selling them on product benefits. The sellingthe concept is also practiced in the nonprofit area. (A) politicalParty will vigorously sell its candidate to the voters as beinga fantastic person for the job.

Результаты (английский) 2:

MANAGEMENT STRATEGIES MARKETING
Marketing management is carrying out tasks to achieve
desired exchanges with target markets. What strategy
should guide these marketing efforts?
There are five competing concepts under w hich organizations
conduct their marketing activity: the production, product,
selling, marketing, and societal marketing concepts. The Production Concept The production concept holds that consumers will favor products that are highly affordable and available, and therefore management should focus on improving production and distribution efficiency. Concept is one This of the oldest philosophies guiding sellers. The production concept is a proper strategy in two types of situations. The first In, the demand for a product is bigger than the supply. This case In, management should look for ways to increase production. Second situation is The one in which the product's cost is high and improved productivity is needed to bring it down. Texas Instruments Today (TI) follows the philosophy of increased production and lower costs in order to bring down prices. It won a major this content share of the American hand-calculator market with this philosophy. The Product Concept Another major concept guiding sellers, the product concept holds that consumers will favor products that offer the most quality, performance, and features, and therefore the organization should its energy to devote making continuous product improvements. The product concept Sometimes leads to marketing myopia. Management thought that Railroad users wanted treiins rather than transportation and overlooked the growing challenge of airlines, buses, trucks, and automobiles. Colleges assume that high school graduates want a liberal arts education rather than specific job skills and overlook the increasing challenge of vocational schools. The Selling Concept Many organizations follow the selling concept, which holds that consumers will not buy enough of the organization's products unless the organization a large undertakes selling and promotion effort. Selling concept is The practiced hardest with unsought goods, those buyers that normally do not think of buying, such as insurance, encyclopedias, and funeral plots. Industries are good These at tracking down prospects and hard-selling them on product benefits. Selling The concept is also practiced in the nonprofit area. Political A party will vigorously sell its candidate to the voters as being a fantastic person for the job.

Результаты (английский) 3:

MARKETING management STRATEGIES
marketing management is carrying out tasks to achieve
not exchanges with target markets. what strategy
should guide these marketing efforts?
there are five competing concepts under w hich organizations
conduct their marketing activity: the production, product,
will societal marketing concepts, marketing, and production concept
.

the production concept holds that consumers will favor products that are available and highly

, completely, and therefore management should focus on improving production and distribution efficiency. this concept is one of the oldest philosophies guiding sellers
.
production concept is a proper strategy in two types of
situations. in the first, the demand for a product is 3
than the supply.in this case, management should look for
ways to increase production. the second situation is one in which "the product's cost is high and improved productivity is
needed to bring it down. today texas instruments (ti) follows
the philosophy of increased production and lower costs. in order to bring down prices. it won a major share of the
american hand calculator market with this philosophy.the product concept. another major concept guiding sellers, the product concept
holds that consumers will favor products that offer the
most quality, performance, and features, and therefore the
organization should devote its energy to making continuous
product improvements. sometimes the product concept leads
to marketing myopia. railroad management thought that.users wanted treiins rather than transportation and with
the growing challenge of airlines, buses, trucks, and
automobiles. (assume that high school graduates
want a liberal arts education rather than specific job skills
and overlook the increasing challenge of vocational schools.
the selling concept. many organizations follow the internet concept, which.holds that consumers will not buy enough of the organization 's
products unless the organization undertakes a large
will and promotion effort. the internet concept is practiced
hardest with unsought goods, those that buyers normally do
not think of buying, such as insurance, encyclopedias and
funeral plots. these industries are good at tracking down.prospects and hard - seen them on product benefits. the internet "concept is also practiced in the nonprofit area. a political party will use its candidate vigorously

to the voters as being a great person for the job.