ВВЕДЕНИЕИнформационная логистика се

ВВЕДЕНИЕ
Информационная логистика сегодня составляет основу предпринимательской деятельности, являясь одновременно и все более широко распространяющимся образом хозяйственного мышления, и целостной системой мероприятий по изучению рынка и активному воздействию на потребительский спрос. Опыт логистической деятельности отечественных предприятий весьма ограничен. На многих предприятиях только начинают действовать, а на некоторых организовываться логистические службы. Логистика как система ориентации предприятия предполагает анализ и совершенствование всех сторон его деятельности: от формирования идеи проекта и первичных разработок, до реализации продукции среди конечных потребителей. Системой ориентации предприятий в условиях рыночной экономики является информационный инструмент, обеспечивающий возможность своевременного регулирования организационной структуры предприятия, совершенствования его внутренних и внешних связей, предотвращения негативных влияний рисков и, в конечном итоге, создания необходимых условий для оптимального функционирования системы.
Проблемы создания конкурентоспособного производства, анализ сложившейся ситуации на рынке, целесообразно рассматривать с точки зрения применения информационных технологий, поскольку это дает возможность решать поставленные задачи, используя методы логистики. Для успеха в современном бизнесе предприятию необходимо найти то место на рынке, которое еще не занято или не до конца используется конкурентами. Поэтому главная и первая цель любого хозяйственника заключается в том, чтобы узнать о рынке все. Немаловажную роль в этом процессе играют современные информационные технологии.
Сегодня уже тяжело найти в нашей стране компанию, которая так или иначе не декларирует свою ориентированность на клиента и его потребности. Вызвано это ростом конкуренции, появлением в стране западных компаний, и республиканских компаний в регионах. Как правило, такие компании умеют более эффективно вести бизнес, им доступны мощные финансовые источники, их продукты предпочтительнее для клиентов. Альтернативные подходы к бизнесу, ориентация на продукт и ориентация на выгоду, становятся все менее популярными. Однако некоторые компании либо ограничиваются декларациями и громкими заявлениями, ничего, по сути, не меняя, либо, не понимают сути клиентоориентированного подхода.
Исходя из вышеизложенных данных, тема клиентоориентированных информационных технологий является актуальной. В исследовании данная тема анализируется применительно к предприятиям, работающим в сфере услуг.
Тем не менее, перспективы развития и улучшение качества клиентоориентированных информационных технологий на предприятиях исследованы пока не достаточно. Исходя из этого, были сформулированы цель и задачи настоящей работы.
Целью дипломного исследования является изучение клиентоориентированных информационных систем в деятельности предприятий и разработка практических рекомендаций по их усовершенствованию. Для достижения поставленной цели были определены следующие исследовательские задачи:
 анализ сущности клиентоориентированных информационных систем;
 изучение видов клиентоориентированных информационных систем и их функциональных возможностей;
 анализ применения клиентоориентированных информационных технологий в деятельности предприятия транспортно-логистической сферы;
 изучение путей улучшения применения клиентоориентированных информационных технологий в деятельности предприятия.
Объект исследования: предприятие СП «ВестТрансЛайн» ООО Предметом исследования являются информационные технологии и системы, применяемые в сфере клиентоориентированных информационных систем.
Теоретико-методологическая основа. При обосновании теоретических обобщений и практических рекомендаций широко использовались положения и выводы, содержащиеся в научной литературе, концептуальные подходы, реализуемые в законодательных и нормативных актах РБ, в методических документах органов государственного управления. Для обоснования теоретических положений использовались следующие методы статистического, экономического, категориального, сравнительного анализа; научного наблюдения и обобщения. В исследовании широко используются институциональный, структурно-функциональный и системный подходы.
Практическая значимость исследования состоит в возможности применения его выводов и рекомендаций в процессе разработки и реализации проекта усовершенствования автоматизированной системы.
Работа состоит из введения, трех глав, заключения, списка использованной литературы.

Результаты (английский) 1:

INTRODUCTIONInformation logistics today is the basis of entrepreneurial activity, being simultaneously and is increasingly spreading way of economic thinking and holistic market research activities system and active impact on consumer demand. The experience of the logistics activities of domestic enterprises is very limited. Many enterprises are just beginning to operate, and some organized logistics services. Logistics as the attitude control system of the enterprise implies review and improvement of all sides of its activities: from the formation of the idea of the project and primary development, to sales of products to end-users. System orientation of enterprises in a market economy is an information tool that enables the timely management of organizational structure of enterprise, improving its internal and external communications, preventing negative effects of risks and, ultimately, create the necessary conditions for the optimal functioning of the system.The problem of establishing competitive production, analysis of the current situation on the market, should be considered in terms of the use of information technology as it gives opportunity to solve tasks, using the methods of logistics. For success in the modern business enterprise to find the place on the market, which is not occupied or not fully used by competitors. Therefore, the main goal of any business, and the first is to learn about the market. An important role in this process is played by modern information technology. Today it is hard to find in our country company that somehow not declares its focus on customers and their needs. Due to this increased competition, the emergence of Western companies in the country, and national companies in the regions. Typically, these companies are able to more effectively conduct business, powerful financial sources available to them, their products are preferred for clients. Alternative approaches to business, product orientation and a focus on profits, are becoming less popular. However, some companies are either limited to declarations and loud statements, nothing, in fact, not changing, or do not understand the essence of customer-oriented approach. On the basis of the above data, the subject of customer-oriented information technology is relevant. The study analysed the topic in relation to enterprises working in the sphere of services.Nevertheless, prospects for development and improving the quality of client-oriented information technologies at the enterprises investigated so far is not enough. Proceeding from this, formulated the purpose and objectives of the present work. The aim of the degree studies is the study of customer-oriented information systems of enterprises and the development of practical recommendations for their improvement. In order to achieve this goal, the following research objectives have been identified: analysis of customer-oriented information systems entities;  explore a range of customer-oriented information systems and their functionality;  consumer oriented application analysis of information technology in the enterprise to the transport and logistics sector;  examination of ways of improving the use of user-friendly information technology in business. The object of the research: Enterprise JV «Vesttranslajn» Ltd are the subject of information technology and systems used in the field of customer-oriented information systems.Theoretical and methodological framework. In justifying the theoretical generalizations and recommendations were widely used propositions and conclusions contained in the scientific literature, conceptual approaches implemented in legislation and regulations of the Republic of Belarus, in methodological documents of the public administration. To justify the theoretical positions used the following methods of statistical, economic, categorical, comparative analysis; scientific observation and synthesis. The study is widely used by institutional, structural-functional and systemic approaches. The practical significance of the study lies in the possibility of application of its conclusions and recommendations in the development and implementation of the project of improvement of the automated system. The work consists of an introduction, three chapters, conclusions, bibliography list.

Результаты (английский) 2:

INTRODUCTION
Information logistics today is the basis of business activities, as both are increasingly pervasive economic way of thinking and a holistic system of measures on market research and active influence on consumer demand. Experience in logistics activities of domestic enterprises is very limited. Many companies are just beginning to work, and some to organize logistics services. Logistics as the orientation system of the enterprise is to analyze and improve all aspects of his activities, from the formation of the project idea and initial development to product sales to end-users. System oriented enterprises in a market economy is an information tool that provides the ability to timely regulation of organizational structure, improve its internal and external relations, to prevent the negative effects of risks and, ultimately, the creation of the necessary conditions for the optimal functioning of the system.
The problems of creation of competitive production, analysis the situation on the market, it is appropriate to consider in terms of the use of information technology, as it gives the opportunity to solve the problem by using the methods of logistics. To succeed in the modern business enterprise needs to find a place in the market, which is not yet occupied or used until the end of the competition. Therefore, the main and the first goal of any business executive is to identify all the market. An important role in this process is played by modern information technology.
Today, it is hard to find in our country, the company, which anyway does not declare its focus on customers and their needs. It is caused by increased competition, the emergence of the country's western companies and national companies in the regions. Typically, these companies are able to more effectively conduct business, they have access to powerful financial sources, their products are better for the customers. Alternative approaches to business, focus on the product and focus on the benefits, are becoming less popular. However, some companies are either limited to declarations and rhetoric, nothing, in fact, not changing, or do not understand the customer-oriented approach.
Based on the above data, the topic of client-oriented information technology is important. In a study of this topic is analyzed with respect to enterprises operating in the service sector.
Nevertheless, the prospects for the development and improvement of the quality of client-oriented information technology in enterprises is studied not enough. On this basis, we formulated the purpose and objectives of this study.
The purpose of degree research is the study of client-oriented information systems in enterprises and development of practical recommendations for their improvement. : To achieve this goal the following research objectives were identified
 analysis of the essence of client-oriented information systems;
 study of types of client-oriented information systems and their functionality;
 analysis of the use of client-oriented information technology in the enterprise transport and logistics sphere;
 study of ways to improve the use of client-oriented information technology in the enterprise.
The object of study: the company JV "VestTransLayn" Ltd. The subject of research are information technology and systems used in customer-information systems.
Theoretical and methodological basis. In justifying theoretical generalizations and practical recommendations have been widely used and findings contained in the scientific literature, conceptual approaches, implemented in the legislative and normative acts of the Republic of Belarus, in the methodological instruments of government. To substantiate the theoretical propositions, the following methods of statistical, economic, categorical, a comparative analysis; scientific observation and generalization. In the study are widely used institutional, structural and functional and systemic approaches.
The practical significance of the study is the possibility of the application of its conclusions and recommendations in the development and implementation of the project of improvement of the automated system.
The work consists of an introduction, three chapters, conclusion, list of literature.

Результаты (английский) 3:

introductioninformation logistics is the basis of business, while at the same time and increasingly spreading way of economic thinking and holistic system of market research and active effects on consumer demand. the experience of the logistics activities of domestic enterprises is very limited. many enterprises just began to work, and some organized logistics services. logistics system analysis and the improvement orientation of enterprises involves all parties of his activities: from a project design and primary development, sales to end-users. the system orientation of enterprises in the market economy is a tool that provides an opportunity for a timely management of the organizational structure of enterprises, the improvement of its internal and external links, to prevent the negative influences of risk and, ultimately, to create the necessary conditions for the optimal functioning of the system.the problem of production competitiveness, analysis of the current situation in the market, should be considered from the point of view of the application of information technology, as it enables us to solve the tasks using the methods of logistics. to succeed in today's business environment, the enterprise needs to find a place in the market, which has not taken or is not fully used by competitors. therefore, the first aim of хозяйственника is to learn about the market. the crucial role played by modern information technology.today, it is hard to find in our country company, which somehow never declares its focus on the customer and his needs. due to this increased competition, появ