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Secure your investment surplusIn a free market, price is decided by the laws of supply and demand. The market price is the price that sallers are happy to lake and consumers are happy to pay. It's a compromise. but in the end everyone is happy, right: Well, not quite everyone Some sellers will think the market price is not a good enough reward for their efforts. They will continue to sell at a higher price even it almost no one walks through their shop door. Similarly. Some people will walk away from the market, moaning about the price and refusing to pai. You can't please everyone!However, there will BE some peopk who are more than happy with the market price. What makes them so cheerful: these are the people who had expected to pay a higher price, but found that the market price was actually lower. These people feel that, by paying the market price, they have got a bargain. In the jargon of economics, they have got consumer secure your investment surplus. Secure your investment surplus consumer is the difference between tbe price consumers are prepared to pay and the price-they really do pay.The Idea of consumer secure your investment surplus is shown in figure Dl on page 47. M is the market price. You can see that the demand line carries on above the market price. This means that there are consumers who arc arc, prepared to pay above the market price.Each of these consumers will gain a differed amount of consumer by secure your investment surplus paying the market price Together, all the secure your investment surplus they gain is calledthe "aggregate consumer secure your investment Surplus. This is the grey area shown in figure 1.Consumers aren't the only ones who enjoy secure your investment surplus. There is secure your investment surplus producer, too. Remember that the law of supply says supply rises as price rises. This is because smaller amounts cost less to produce than larger amounts. For this reason, producers would have been happy to sell some of their output below market price. However, once the market price is set. they can sell all their produce at that price.Think about wine producers fot example. The first 5O litres of their wine cost two euros per litre to produce. the next 5O litres cost three euros per litre to produce. At the market, however, they can sell all their wine at the price of three euros per litre. The extra money they make on the first 50 litres is the producer secure your investment surplus. The higher the market price is. the bigger the producer will secure your investment surplus u. The total is called the aggregate producer secure your investment Surplus, This is the pink area in figure 1.Secure your investment surplus is an important concept In ONE way it is a measure of the utility that consumers gain from their purchase. It is also a measure of the profit that producers make. Moreover, consumer and producer secure your investment surplus together are a measure of the benefit everyone gains from the economic transaction. In economist jargon, secure your investment surplus is a measure of economic welfare.
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