3. Понимание потребностей потребите

3. Понимание потребностей потребителей.
Клиенты чувствуют качество. Компании с высоким качеством обслуживания знают, чего от них требует рынок. Продукт или услуга должны быть предназначены для целевого рынка. Фирмы должны понимать потребности целевых рынков.
Ресторан Mr. Steak провел маркетинговое исследование, чтобы определить потребности «недовольной ниши» на их целевом рынке. Результаты показа-ли, что эта важная часть клиентов была недовольна долгим стоянием в очереди при оплате счета. В течение многих лет согласно стандартной процедуре фирма Mr. Steak выдавала посетителям чеки, а те сами оплачивали их затем в кассе. После проведенных исследований ресторан изменил процедуру, предоставив гостям выбор: самим оплачивать чек или просить официанта сделать это за них.

Результаты (английский) 1:

3. Understanding the needs of consumers.Customers feel the quality. Companies with high-quality service know what the market requires from them. Product or service should be directed to the target market. Firms must understand the needs of the target markets.Mr. Steak restaurant conducted market research to identify the needs of disaffected "niches" for their target market. The results show, that this important part of the clients were unhappy with long standing in queues when paying bills. For many years, according to standard procedure Mr. Steak issued cheques to the visitors, and they themselves have paid them at the box office. After research restaurant changed the procedure, giving guests a choice: pay a cheque himself or ask the waiter to do it for them.

Результаты (английский) 3:

3. understanding the needs of customers.customers feel the quality. companies with high quality of service, know what they require from the market. product or service must be designed for the target market. firms need to understand the needs of target markets.restaurant mr. steak conducted market research to identify the needs of "happy ниши» on their target market. the results show that the important part of it, the customer was not satisfied with the long стоянием in line with the payment account. for many years, according to the standard procedure of the company mr. steak was to check, and then they are paid in cash. after studies the restaurant changed the procedure, giving the guests a choice: to pay a check or ask the waiter to do it for them.