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английский) 1:
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have you ever thought about car names? Do they actually mean anything? and do you know what the name of your car means? <br>for example, you may think 'rover ' is just a name, but there is never just a name in marketing. A rover is a wanderer - someone who likes to travel around. So the name suggests mobility, freedom, having fun, and going wherever you want to go. These were important qualities when Rover cars first came on the market.<br>Marketing departments of car comranies spend a lot of time and money thinking up names for cars. The names should be a reflection of the brand, product, and target group. the car you drive telis the world about your status, how much money you have, and the socio-economic group you belong to (or want to belong to). -Car names are Good a catchy and the product product of fit, such as with the the 'the Beetle' or the 'the Mini' <br>of The name Should Also appeal to a global audince. At the very least, the name should not mean anythung bad in another language. (This was why Rolis-Royse decided not to use the name 'Silver Mist' for one model: mist means animal manure in German!)<br>American car makers like to give their SUVs names that reming people of the Wild West, full of adventure and danger. Did you know that 'Wrangles' is another word for cowboy? Or that 'Maverick' means an unbranded cow that has strayed from the heard? Peaple whoy own SUVs seldom drive them off-road, but they enjoy the feeling of excitement that the name creates.
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